ZR1

New Compact LUMIX DMC-ZR1 Digital Camera Packs 25mm Ultra-Wide-Angle, 8x Optical Zoom Lens Into Ultra-Slim Design

July 27, 2009 /PRNewswire-FirstCall/ -- Today, Panasonic introduced the new LUMIX DMC-ZR1 digital camera, featuring the world's first 0.3mm thin aspherical lens, allowing for a compact body that still features a powerful, 25mm ultra-wide-angle, 8x optical zoom LEICA DC VARIO-ELMAR lens. Known for its long-zoom, yet compact digital cameras, Panasonic's newest ZR1 compact digital camera gives consumers increased flexibility.

"The ZR1 answers the call of consumers looking for a truly pocketable digital camera, while still featuring a zoom more powerful than typical compact cameras," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "We know consumers want to catch every shooting opportunity, and with the ZR1, this is possible through unique features such as the ultra-wide-angle lens and Panasonic's popular iA Mode."Read more