Versa

The tie-in campaign includes a customized television commercial directed by "Transformers: Revenge of the Fallen" director Michael Bay. An in-store consumer promotion with Verizon Wireless will also kick off nationwide. The promotion allows consumers to enter a sweepstakes automatically when they send Friends and Family one of three pre-recorded phone messages from Optimus Prime. As the grand prize, one winner will receive an all-expenses paid trip to Los Angeles to attend a screening of "Transformers: Revenge of the Fallen." The winner will also receive 10 LG phones for friends and family, a 55-inch LG television, and an LG Blu-Ray disc home theatre system.

Also, LG launched a movie-themed micro site, www.uncoverlg.com, which includes an engaging and interactive online game. To round out the already compelling campaign, LG announced earlier this year at CTIA their limited edition Versa for the movie tie-in. The phone will be available only through consumer promotions. Read more

Verizon Wireless and LG just announced a new touchscreen phone with customizable attachments – the LG Versa. Not only does this phone feature an attachable QWERTY keyboard, but the 3-inch diagonal display has an animated 3D interface and customizable home screens with three different layout options. There's also a full HTML Web browser that supports Flash and RSS you can keep up to three browser windows open at one time. Think that will slow the phone down? Think again. The Versa also has a built-in accelerometer for fast operating.

Other features include support for Verizon's V Cast Music with Rhapsody, V Cast Video, Visual Voice Mail, GPS with VZ Navigator, a 2.0-megapixel camera with face detection and built-in image editor, a microSD card slot with up to 16GB support, a USB mass storage mode, full Bluetooth with stereo, threaded messaging, a drawing pad, and of course EV-DO Rev. A. You can even tether the Versa to your laptop to be used as a modem for wireless Internet anywhere you have cell phone service. Read more