Transformers

Special Edition LG Versa Tie-in with New Transformers Movie Detailed

by Justin Hubbell on Thu, 2009-06-18 10:13


LG Versa Transformers Special Edition

The tie-in campaign includes a customized television commercial directed by "Transformers: Revenge of the Fallen" director Michael Bay. An in-store consumer promotion with Verizon Wireless will also kick off nationwide. The promotion allows consumers to enter a sweepstakes automatically when they send Friends and Family one of three pre-recorded phone messages from Optimus Prime. As the grand prize, one winner will receive an all-expenses paid trip to Los Angeles to attend a screening of "Transformers: Revenge of the Fallen." The winner will also receive 10 LG phones for friends and family, a 55-inch LG television, and an LG Blu-Ray disc home theatre system.

Also, LG launched a movie-themed micro site, www.uncoverlg.com, which includes an engaging and interactive online game. To round out the already compelling campaign, LG announced earlier this year at CTIA their limited edition Versa for the movie tie-in. The phone will be available only through consumer promotions. Read more

Activision Gears up for Monumental Battle With Transformers: Revenge of the Fallen


Transformers: Revenge of the Fallen

February 6, 2009 /PRNewswire-FirstCall/ -- The fate of the earth and the survival of the human race hang in the balance in the Transformers: Revenge of the Fallen video game from Activision Publishing, Inc.. Based on Hasbro's legendary TRANSFORMERS property and the most anticipated blockbuster film of 2009 from DreamWorks Pictures and Paramount Pictures in association with Hasbro, the game propels players straight into an adrenaline-pumping battle for supremacy across the globe where every second and every choice makes the difference between mankind's salvation and annihilation.

"The Transformers: Revenge of the Fallen video game will give fans the chance to experience their favorite AUTOBOTS and DECEPTICONS in an all-new, movie inspired adventure packed with the thrilling and explosive action that only the TRANSFORMERS universe can deliver," said Rob Kostich, vice president of global brand management, Activision, Inc. "We are thrilled to announce that after experiencing the rush of commanding colossal robots on their own, players can challenge their friends for the first time ever in full-featured, blistering multiplayer action as their favorite characters." Read more

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