Olympus Gears-Up For Summer With New Coleman-Edition Binoculars

March 2, 2009 –Olympus announced today that it is teaming with The Coleman Company, Inc. to offer new binoculars featuring Olympus’ superior optics and rugged durability combined with Coleman’s outdoor brand appeal. The binoculars, co-branded under a licensing agreement, will be offered by Olympus in three distinct models – Standard, Compact and Waterproof – and will be ideal for hikers, campers or any outdoor enthusiasts.

“The new Coleman binoculars will complement our existing line-up of outdoor cameras and binoculars, specifically our Stylus Tough and E-System cameras as well as Magellan binoculars,” said Nadine Clark, product manager, Olympus Imaging America Inc. “The partnership will also enable us to reach new consumers where Coleman products are traditionally sold.”

Olympus, through its partnership with the National Park Service, promotes active, healthy lifestyles and encourages consumers to visit our nation’s parks. Whether you’re hiking the Grand Canyon or bird watching in Yellowstone, the new Coleman binoculars are for you. Proof that Olympus enables consumers to capture it all.

The new Coleman-edition binoculars, which will be offered in “Coleman green,” will be available in summer 2009. The 10x50 standard model features high magnification with an expansive field of view that makes it easy to track moving subjects like birds and other wild life. The 8x21 compact binoculars offer 8x magnification and are so small they easily fit in a jacket pocket, making it easy to roam the great outdoors. The new 8x25 binoculars are waterproof, dirtproof and fogproof – all in a lightweight, portable size great for climbing and kayaking.

SOURCE OLYMPUS IMAGING AMERICA INC.