February 22, 2006 – Coffee loyalists and sweet-tooth savvies can now breathe a sigh of relief. When desperate for a Dunkin’ Decaf, Boston Kreme Donut or Jamoca® Almond Fudge ice cream, motorists can now tap their TomTom navigation systems and see Dunkin’ Donuts and Baskin-Robbins logos as Points of Interest (POI) on the 3D map. Beginning today, fans of Dunkin’ Donuts’ famous coffee blend and 31 Flavors can locate and navigate to over 2,700 Baskin-Robbins nationally and 4,400 Dunkin’ Donuts outposts in 27 states using any of TomTom’s GPS products.
Dunkin’ Brands, Inc. headquartered in Canton, Massachusetts, franchises Dunkin’ Donuts, Baskin-Robbins and Togo’s shops worldwide.
John Gilbert, VP of Marketing for Dunkin’ Donuts commented, “We continually strive to make Dunkin’ Donuts chains more accessible to our on-the-go customers who rely on their daily cup of coffee. Because TomTom is becoming a household name in navigation, we see fantastic exposure and opportunity in having our corporate logo appear on everyday driving routes of TomTom customers.”
TomTom selects the most interesting, convenient and relevant POI sets by teaming up with reputable content suppliers, like Dunkin’ Brands. All TomTom products come already programmed with millions of POI’s including parking, gas stations, hotels and restaurants. TomTom also offers additional, downloadable POI sets, such as Dunkin’ Donuts and Baskin-Robbins, to enhance the already robust offering. TomTom’s personal navigation systems have optional audio and visual alerts to alert drivers as each POI approaches. To further enrich the navigation experience, drivers can even call POI locations ahead of time to make reservations or ask questions using their GO 700 and compatible Bluetooth cellular phone.
“In the near future the use of navigation systems will be just as much part of the daily routine as drinking coffee,” said Jocelyn Vigreux, President, TomTom USA. “At TomTom we feel that navigation is personal, and have therefore created many customized points of interests to meet the varying needs of our customers. Our agreement with Dunkin’ Brands brings another level of convenience and customization to our customers.”
The Dunkin’ Donuts and Baskin-Robbins logos are a downloadable POI option. To download the POI data file, TomTom customers can simply go to www.tomtom.com/plus and click on either, or both, of the downloadable POI sets.