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MacWorld: It's The Event, Not the Tradeshow


 MacWorld 2012

2nd Event – While CES has a much wider array of Apple-centric products/solutions than this year's Macworld/iWorld, the event was still an opportunity for the fans to see what all of the iTalk was about and to renew old acquaintances.

If you spent a few days in SinCity for Macworld I (CES) to see the star-studded array of Apple-centric hardware, software, semi-ware; it sorta' took your breath away.

Then you go to San Francisco to see Macworld II to see a lot of the same only with a dramatically smaller venue.

At Macworld I, there were thousands of booths and hundreds of thousands of people jamming in booths, standing in cab lines and hoping for a dinner reservation.

At Macworld II, there were hundreds of booths, thousands of people checking out stuff with credit cards in hand, hailing cabs, eating at charming out-of-the-way restaurants.

The biggest news at the event wasn't the stuff on the floor but:

  • Apple's blow-out results for the quarter in sales/profits
  • Apple's huge cache of money (nearly $100B) sitting in offshore accounts
  • Apple passing HP in PC sales
  • The assertions that Apple didn't care about the working conditions for employees at their suppliers (fortunately, Cook subsequently and vehemently said wasn't true)
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