CINEMA 3D

LG Electronics on Friday launched two new LG CINEMA 3D bundles which include an LG CINEMA 3D HDTV, 3D Blu-ray Disc player and four pairs of LG's 3D glasses.

The LG CINEMA 3D entertainment packages come with either a 47- or 55-inch LG CINEMA 3D HDTV (model LW5300), an LG 3D Blu-ray player with the capabilities to play 3D Blu-ray movies in Full HD 1080p, and four pairs of battery-free LG CINEMA 3D glasses. The 3D Blu-ray Disc player plays 3D or 2D Blu-ray and DVD movies, and also upscales DVDs to near HD quality. In addition, the TV can convert 2D content to 3D.

The 47-inch LG CINEMA 3D entertainment package (model LW5300) is available for $1,399.99 and the 55-inch bundle is priced at $1,899.99.

"As more and more people seek to bring the 3D viewing experience into their homes, LG is offering them an easy-to-buy and even easier-to-enjoy 3D home entertainment package," said Jay Vandenbree, senior vice president, home entertainment, LG Electronics USA. "Our LG CINEMA 3D entertainment packages are very attractive for retailers and consumers alike to bring the latest 3D movies and sporting events into your living room, delivering a theater-like, comfortable viewing experience and a superior 3D picture preferred by consumers."

For more information, visit www.LG.com.

On Tuesday LG took the wraps off its next generation CINEMA 3D TV, the LW980S. Packed with some of the company's most advanced technologies to date, the TV features NANO Full LED lighting, Smart TV functions, Cinema 3D, and uses passive 3D glasses rather than bulky (and more expensive) active shutter glasses.

Worried about the lack of 3D TV programming? Don't. The LW980S deals with this issue with a proprietary 2D to 3D conversion technology that provides a supply of shows and movies in 3D. In addition, it's the first 3D display to receive "Flicker-Free" certification, meaning you won't have to worry about the dizziness or disorientation you might experience while watching other 3D TVs.

The 3D TV touts a 400Hz refresh rate and has access to 3D Video-on-Demand through LG Apps. Its also has a Smart Share feature that makes it easy to share content between your TV, mobile phone and other digital devices.

LG's LW980S CINEMA 3D TV will be shown for the first time at the IFA Berlin trade show which takes place from September 2-7 in Germany. Hopefully at that time more information – like pricing and model sizes – will be released.