Artist Direct

Music's Demise

Artists, Music, Audiences Change Labels Find it Tough


 The Buddy Holly Story, ECA Productions (1978)

"Hey, Riley, we're all plugged in and checked up... yeah, we're ready."Buddy Holly, The Buddy Holly Story, ECA Productions (1978)

Music is dying if you believe the RIAA (Recording Industry Association of America).

Music is a growing business if you believe Apple, Google, Spotify, Yahoo Music, Artist Direct, My Space Music, Pandora and hundreds of other options.

They're right … all of them.

The "good ol days" are gone.

Everything lives in phases … music is no different:

  • 8-tracks had their peak in '78 of $3.1 B according to the RIAA
  • LPs had their peak in '78 of $8.1B
  • Cassettes had their peak in '88 of $6.1B
  • CDs peaked in '99 with $16.4B
  • Albums began their rise with downloads of $1B in '10
  • Singles jumped out with downloads of $1.6B in '10
  • Mobile "sales" is going to be huge but….
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