Nearly one in four (23 percent) digital imaging enthusiasts are likely to purchase a 3D digital camera within the next year, according to a new Consumer Electronics Association (CEA) study. The study, 3D Digital Imaging: Consumer Perceptions of this Emerging Technology, examines awareness, perceptions, purchase intent and product uses.
The top reasons consumers indicated they were likely to purchase a 3D digital camera included an interest in 3D technology (61 percent), an appreciation for additional photographic options (55 percent), a desire to be on the cutting-edge of technology (23 percent) and a belief that 3D will help them be more creative (22 percent).
"Understanding how consumers intend to use 3D cameras is an important factor in driving purchase interest," said Chris Ely, manager of industry analysis at CEA. "Consumers see a clear distinction in how they plan to use a 3D camera versus a traditional camera."
The majority of enthusiasts surveyed say they would use a 3D camera for pictures of natural scenery (62 percent), buildings or landmarks (58 percent) and historic places (53 percent).
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