ECI Communications

ECI Installs BrightSign Digital Signage Players at Grocery Chain's 680+ Locations


BrightSign Digital Signage Player

Affordable, Turnkey Solutions Attract Shoppers, Increase Sales, Generate Advertising Dollars

March 1, 2011 - BrightSign announced today that ECI Communications Corporation, one of the largest, most advanced AV system contractors in the world, used solid-state BrightSign HD110 dynamic looping players to deliver the digital signage it designed and installed for a grocery chain's more than 680 locations. The video signage is used to display featured frozen food products and special offers from a variety of suppliers. The videos rotate in a loop to continually attract and keep customers' attention as products are highlighted.

Since the installation was completed, the grocery chain has experienced a significant growth in frozen food sales from the freezers with video signage--as much as 3 to 5 times more than sales from the conventional freezers. Customer response has been so positive that the ROI for this project was realized more quickly than anticipated.Read more

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