A few months ago, the increasingly popular Shopkick app announced that it had recently reached 3 million active users. These millions of consumers cash in on in-store savings from the shopping rewards application by earning points, as well as unlocking special discounts redeemable at the cash register. This obviously excites anyone invested in brick-and-mortar retail, but is the app really providing a sizable advantage over online shopping?
As a site that focuses mainly on defined, immediate discounts, we were most curious about the coupon codes users can unlock while out and about. To the best of our knowledge, we could only obtain these codes by making a store a "favorite," then viewing the "faves" tab and looking for current promotions. We found that, typically, these offers were only ads indicating the store's current sales promotion. Depending on the day and the stores deemed favorites, about a third feature an in-store coupon.
The goal here is likely to make in-store shopping — and specifically, in-store buying — more appealing by offering customers an incentive to shop at the brick-and-mortar location. But we at dealnews know how frequently many of these stores offer coupons online, which makes us question if these in-store offers actually provide any additional savings.Read more
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