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Ford Ranks Highest in Initial Quality Among Non-Luxury Brands


 Ford Taurus

Ford announced some big news yesterday. For the first time, the Ford brand has the highest initial quality among all non-luxury brands in J.D. Power and Associates' 2010 Initial Quality Study (IQS).

The Ford brand moved to fifth place among all brands from eighth last year. This is the highest rank position Ford has achieved in the IQS since ranking 23rd in 2004.

Both the Ford and Lincoln brands had improvements, with the Ford brand moving to the best in the industry among all non-luxury brands. Lincoln, which was 26th on the list last year, moved up to eighth. Read more

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