Social media, the internet, mobile phones, and e-commerce have permanently changed the way we all see our place in the world of buying and selling.
As we have seen around the globe, the democratization of media and social power is at the root of social media.
It has put bad governments, bad companies, and bad products under the microscope. It has helped good companies, good products tell their story.
Social media has made it harder and harder to tell people what they want and must buy through repetition and psychological manipulation.
Each social medium has its strengths and weaknesses; and if there was one right, one best solution for every company, every executive life would be so simple.
There isn't!Read more
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