Disney

Sure, you can buy Disney content in the iTunes store from Apple. You can watch some Disney content on Disney's Web sites, ESPN, Disney.com, etc. Now that Robert (Bob) Iger is thinking outside the box, and embracing the quick popularity of Hulu you will be able to find Disney content on Hulu too. It helps that Iger was offered an equity position in Hulu to make this work for Disney.

The ability to place content in front of many people is the reason for BIG companies like Disney to embrace Web sites like Hulu. Sure, YouTube is the most popular video site out there today, and the short-form content is fun to watch. Even the guys at MythBusters are creating content around YouTube hoaxes, myths, and truths. In my opinion it is the quality of your Internet connection that will ultimately make these sites like Hulu more successful.

There are also the televisions that have hardware built right in making Internet video content easier to access. After all… we only want to watch what is available, and Disney has made a great decision in embracing Hulu.