Atari

"Maybe we're all getting a little carried away with this. Admittedly, a few birds did act strange, but that's no reason to..." – Sebastian Sholes, fisherman in diner, "The Birds," Universal, 1963

Back in what our son now calls prehistoric time, games were one of the prime reasons guys joined the Homebrew Club. That and trying to figure out neat things to do with oversized, limited-capacity things called microprocessors.

Games – development and play – weren't for the faint of heart. They were for the few…the proud…the males!

Really geeky guys who slept under their desks in the evening and fortified themselves with Twinkies followed their dreams to program winners that would work on Nolan Bushnell's Atari systems.

A few years after the Tramiels took control of Atari, we worked with them off and on to promote the real guys' systems including the Lynx and Jaguar…the first outstanding color screen systems you could play outside your darkened room.Read more

Atari and Rombax Games Bring Ferrari Fans the Ultimate Driving Experience

February 2, 2012—Atari, one of the most recognized names in interactive entertainment has announced the upcoming release of Test Drive: Ferrari Racing Legends. The latest chapter of the Test Drive saga focuses exclusively on the storied Ferrari brand, bringing over 70 years of the world’s most recognizable performance cars to the Xbox 360 video game and entertainment system from Microsoft, PlayStation 3 computer entertainment system and Windows PC. Development of the title will be handled by world-class developer Slightly Mad Studios, bringing their extensive experience in the driving category. Production/Publishing partners Rombax Games and Bigben Interactive are proud to work with Avalanche, who has a partnership with Ferrari, thus ensuring that Test Drive: Ferrari Racing Legends delivers the ultimate track based racing experience.

Since its inception, the Ferrari brand has been synonymous with speed, performance and prestige. Test Drive: Ferrari Racing Legends brings this legacy to life; delivering detailed racing physics that underpin a huge variety of entertaining drives spread throughout the brand’s storied history.

Test Drive: Ferrari Racing Legends explores the legacy of Ferrari Racing, recreating Ferrari's most beloved and coveted performance racers, from today's latest models to the legendary vehicles that have dominated racing history.Read more

June 16, 2009 – Atari, one of the world's most recognized video game publishers, today announced that the highly anticipated, summer blockbuster title, Ghostbusters: The Video Game is now available at retailers across North America.

Working closely with Sony Pictures Consumer Products and acclaimed development studios Terminal Reality and RedFly, Atari brings this completely all-new chapter of the blockbuster Ghostbusters saga to advanced gaming platforms coinciding with the 25th Anniversary celebration of the film’s original theatrical release. Ghostbusters: The Video Game, based on the smash hit motion picture franchise, is penned by original Ghostbusters writers and stars Harold Ramis and Dan Aykroyd and reunites many of the original cast members. In addition, the game also launches today along with Sony Pictures Home Entertainment's worldwide debut of the original motional picture on Blu-ray Disc™.

Featuring the unique blend of humor and fright that established Ghostbusters as a pop culture sensation, this new chapter of the blockbuster franchise is available at retailers across North America for the Xbox 360 video game and entertainment system from Microsoft ($59.99), Windows PC ($29.99), PLAYSTATION 3 computer entertainment system ($59.99), PlayStation 2 computer entertainment system ($19.99), Wii ($39.99) and Nintendo DS ($29.99). Read more

April 14, 2009 – Everlast, the preeminent brand in boxing since 1910, announced today that they have partnered with Atari for the release of their new video game, Ready 2 Rumble Revolution. The game, released in stores on March 18, 2009, is available exclusively for the Nintendo Wii video game system.

"Everlast is excited to team up with Atari for this knockout new video game," said Andy Slate, Director of Marketing of Everlast Worldwide, Inc. "Ready 2 Rumble Revolution offers a natural way to promote the sport of boxing and extend the Everlast brand into the gaming world. The game will also give consumers an authentic boxing workout that is sure to inspire them to step into the ring."

As part of the partnership, the Everlast logo and name will appear on all packaging for the game. The game’s website, www.ready2rumblerevolution.com, will also be holding an online sweepstakes, giving consumers a chance to win a pair of authentic Everlast boxing gloves, which will be featured prominently on the site.Read more