BlackBerry App World

Zoombak, a company known for its personal GPS tracking devices, this week launched the Zoombak mobile app for BlackBerry users. The new app lets Zoombak customers locate their tracking devices in real-time from a BlackBerry smartphone.

To use, simply click "Find Now" and the current location of the Zoombak device is displayed on a street map, along with location information including city, state, date, time and latitude/longitude data. It also features a "Continuous Tracking" mode which lets you receive alerts in five-minute intervals for up to an hour. Mutliple Zoombak devices can be managed and located from the BlackBerry app interface. Read more

Research in Motion (RIM) just announced today that their application store for BlackBerry smartphones is now open for business! BlackBerry users can download the BlackBerry App World application by visiting www.blackberry.com/appworld from their smartphone. To access the App World, the BlackBerry device must have a trackball or touch-screen running BlackBerry device software 4.2 or higher.

• A mix of personal and business applications
• The ability to browse applications by a variety of categories and search by keyword
• User reviews, as well as a "recommend" feature that lets users suggest applications to others through e-mail, PIN, SMS message or BlackBerry Messenger
• My World – a personal storage space that keeps track of downloaded applications, allowing users to easily transfer purchased applications to a new BlackBerry smartphone
• A "Top Downloads" area that lists the most downloaded applications
• Weekly featured applications showcased on a front page carousel
• Access over Wi-Fi and cellular networks

RIM expects approximately 1,000 free and paid applications to be posted by partners this week.