EA Play

April 23, 2009--Love mysteries, twisting plots and sinister villains? Love puzzles, adventure and high tech gadgets? Now players can enjoy the thrill of solving the mystery, while re-joining their MySims friends. EA Play Label of Electronic Arts Inc., today announced MySims Agents, an original IP, mystery-solving adventure game for the Wii and Nintendo DS where players are the heroic agents who must stop a sinister plot that threatens the fate of an entire city.

"We're thrilled to bring you MySims Agents, the next game from MySims, and something completely different than any MySims game before," said Tim LeTourneau, General Manager of the MySims franchise. "Its mystery-meets-adventure theme allows players to hone their problem-solving skills while still enjoying all of the beloved MySims charm; characters, customization and humor." Read more

March 18, 2009--The EA Play Label of Electronic Arts, Inc. today launched the HASBRO FAMILY GAME NIGHT destination on Xbox LIVE Arcade (XBLA) where players can access some of the world’s most beloved family-friendly board games. Inspired by Hasbro properties, fans can play digital versions of SCRABBLE, CONNECT 4 , BATTLESHIP, and YAHTZEE in a variety of classic and new modes of gameplay. The SCRABBLE game is available in the U.S. and Canada only. BOGGLE, SORRY! and SORRY! Sliders will also be launching on Xbox LIVE Arcade in the coming months.

"We have opened the doors to the ultimate digital game room on Xbox LIVE Arcade for family and friends," said Chip Lange, General Manager of EA’s Hasbro Division. "You can now sink your opponent’s battleship while sitting next to them on the couch or from hundreds of miles away. HASBRO FAMILY GAME NIGHT is the ideal blend of nostalgic childhood fun with cutting edge gaming technology that delivers an incredibly fun, online casual experience for everyone in the family."Read more

March 11, 2009 -- The EA Play Label of Electronic Arts Inc. today announced Zubo, an original rhythm-based video game property developed exclusively for the Nintendo DS handheld system, will hit store shelves in North America this week. Aimed at kids ages seven and up, Zubo is a quirky, rhythm-based battling adventure game packed with more than 50 crazy characters, more than 100 different battle moves, and ten lands to explore - all within the fantastic world of Zubalon.

“We’re very excited to unleash our colorful creations, the Zubo characters, this Spring,” said Rob O’Farrell, Executive Producer. “The game’s quirky characters, magical worlds and rhythm-based battling game play make Zubo incredibly engaging and fun for both girls and boys. It’s an immersive, laugh-out-loud, explore and battle adventure on the Nintendo DS.”

Zubo is set in Zubalon, a land comprised of a series of ten themed, 3-D worlds, such as Wild West, Pop and Horror, each home to five unique Zubo characters. But Zubalon is under attack by a villain named Big Head and his army of Zombos. To stand up against and defeat Big Head and his crew, players must explore Zubalon and recruit the help of 55 wacky characters ranging from Drakool, a vampire, to Pinky, a pop star, to Roswell, a cow-loving alien. Players befriend the Zubo characters they meet along the way, feed them and restore their health, track down missing items, and bring them into comical, over-the-top battles against the evil Zombos. Read more

March 10, 2009--EA Play Label of Electronic Arts Inc., announced that MySims Party for Wii and Nintendo DS ships to retail outlets worldwide tomorrow. The next title from the MySims Franchise features a robust variety of fun and unique mini-games. Designed specifically for the Nintendo platforms, MySims Party offers something for every member of the family.

“We are very excited to deliver MySims Party and think that it will appeal to new and existing MySims fans with the engaging fun that it provides right from the start,” said Tim LeTourneau, General Manager of the MySims Franchise. “The game capitalizes on the universal appeal and trademark humor of the MySims characters, but also takes the franchise in a different direction providing a new way for players to interact through great multiplayer arcade gameplay.” Read more