Camera Lens

Canon Introduces Three New Lenses

February 7, 2012 — Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new versions of its coveted Wide Angle Lenses and a new version of its popular 24-70mm Standard Zoom Lens for professionals and photo enthusiasts. The new EF 24-70mm f/2.8L II USM, EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM lenses use a rear focusing system, high-speed CPU, and a powerful ring-type Ultra Sonic Motor (USM) with optimized AF algorithms for faster auto focusing and sharp images. With large apertures these new lenses deliver beautiful, soft backgrounds for superior image quality.

"Our heritage is our optics with over 70 years of expertise, we look to continually further our promise to our users and deliver the ultimate image quality," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. "These new lenses are powerful tools for photographic and video enthusiasts to pair with Canon cameras to help enable and enhance their creative vision." Read more

Canon Casts EF Cinema Lenses in Starring Role for New Cinema EOS System

New Lens Series Debuts with Seven Models and more in the wings

November 3, 2011/TOKYO, November 4, 2011— Canon Inc. and Canon U.S.A., Inc. today announced the introduction of seven new 4K EF Cinema Lenses, an all-new series of video cinematography lenses that, in addition to the company’s current lineup of interchangeable EF lenses for EOS single-lens reflex (SLR) cameras, form the core of Canon’s new Cinema EOS System. The launch of the Cinema EOS System marks Canon’s full-fledged entry into the digital high-resolution production industry. The new professional digital cinematography system spans the lens, digital cinema camera and digital SLR camera product categories.

Canon’s new EF Cinema Lens lineup includes four top-end zoom lenses covering a zoom range from 14.5 mm to 300 mm—two models each for EF and PL lens mounts—and three single-focal-length lenses for EF mounts. All seven new lenses are capable of delivering exceptional 4K optical performance and offer compatibility with the Super 35 mm-equivalent image format. The three single-focal-length EF lenses can be used with cameras equipped with 35 mm full-frame sensors.Read more

Panasonic LUMIX G Series Lenses Get Firmware Update

by jessica on Fri, 2011-09-16 05:00


LUMIX G FISHEYE 8mm / F3.5 (H-F008)

Panasonic this week announced a new firmware update that enables seven of its LUMIX G Series interchangeable lenses to be HD lenses, allowing them to shoot HD video. Specifically these HD lenses excel in tracking focus in video recording while offering silent auto focus and exposure control. In addition, there is enhanced stability of O.I.S. in video recording.

Panasonic's LUMIX G Series of lenses are compatible with the company's line of Compact System Cameras, including the 2011 line-up of the LUMIX GF3, LUMIX GF2, LUMIX GH2 and LUMIX G3.

The new 1.1 firmware, available at http://panasonic.jp/support/global/cs/dsc/, is for the following seven LUMIX G Series lenses:

  • LUMIX G 14mm / F2.5 ASPH. (H-H014)
  • LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014042)
  • LUMIX G FISHEYE 8mm / F3.5 (H-F008)
  • LUMIX G VARIO 100-300mm / F4.0-5.6 / MEGA O.I.S. (H-FS100300)
  • LUMIX G VARIO 7-14mm / F4.0 ASPH. (H-F007014)
  • LUMIX G VARIO 14-45mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014045)
  • LUMIX G VARIO 45-200mm / F4.0-5.6 / MEGA O.I.S. (H-FS045200)

For more information about Panasonic LUMIX G Series lenses and Compact System Cameras, please visit www.panasonic.com.

Nikon Unveils AF-S DX Micro NIKKOR 40mm f/2.8G Lens for Close-Up Photography

by jessica on Tue, 2011-07-12 13:59


Nikon AF-S DX Micro-NIKKOR 40mm f/2.8G lens

Nikon has a new lightweight and affordable macro lens for use with DX digital SLR cameras. Available in August, the AF-S DX Micro-NIKKOR 40mm f/2.8G lens is great for shooting detailed close-ups, portraits, flowers and more with a minimum focusing distance of just 6.4 inches. This allows photographers to really get up close for both still photos and HD video with a life-size 1:1 reproduction ratio.

The new Nikon 40mm Micro lens also features Nikon's Silent Wave Motor technology, allowing photographers to get even closer without disturbing a subject. It offers both manual-priority autofocus (M/A) and manual focus (M) modes and also employs Nikon’s Close-Range Correction System.

The AF-S DX Micro-NIKKOR 40mm f/2.8G lens will be available in August for $279.95.Read more

Panasonic Launches New LEICA SUMMILUX DG / 25mm F1.4 Micro Four Third Interchangeable Lens

The New LEICA DG SUMMILUX 25mm / F1.4 ASPH. Lens Compatible With Panasonic LUMIX G Series of Compact System Cameras, Including LUMIX GF3

June 13, 2011 – Panasonic today announced a new interchangeable Micro Four Thirds lens, the LEICA DG SUMMILUX 25mm/F1.4 ASPH. (H-X025), compatible with the company’s LUMIX G Series of compact system cameras (CSC), including the LUMIX GF3, which was also announced today. The LEICA DG SUMMILUX 25mm / F1.4 ASPH. lens features outstanding brightness of F1.4, and despite the high-performance, it also remains incredibly compact and lightweight. The lens’ brightness allows for a beautiful soft focus when shooting both photos and videos – without having to rely on a flash.

The LEICA DG SUMMILUX 25mm / F1.4 ASPH. lens adopts Panasonic’s Nano Surface Coating technology on the surface of the lens, which helps dramatically minimize reflection at the entire visual light range (380nm-780nm). The technology encompasses an extra-low refractive index coating with nano-sized structure and results in the super-clear photo with dramatic reduction of ghost and flare. Read more

Nikon Unveils the AF-S NIKKOR 50mm F/1.8G Lens

by jessica on Wed, 2011-04-27 13:36


Nikon AF-S NIKKOR 50mm F/1.8G Lens

Nikon just announced the AF-S NIKKOR 50mm f/1.8G lens, an updated classic 50mm focal length lens with the benefit of a fast aperture for photos and D-movies. Optimized for Nikon FX-format cameras, this lens is also an option for Nikon DX-format photographers.

The AF-S NIKKOR 50mm f/1.8G lens is great in low-light conditions as well as outdoors, allowing photographers to focus as close as 1.48 feet with amazing depth of field control. It also features a Silent Wave Motor for quiet AF operation, an M/A Focus Mode Switch allowing photographers to seamlessly change between manual and autofocus operation, and an aspherical lens element for excellent performance with high contrast. In addition, the lens has Nikon's Super Integrated Coatings, which suppresses lens flare and chromatic aberration and ensures an accurate color balance.

The AF-S NIKKOR 50mm f/1.8G will be available June 16, 2011 for $219.95. For more information, visit www.nikonusa.com. Read more

New PENTAX K-5 Digital SLR Announced

by jessica on Mon, 2010-09-20 10:54


PENTAX K-5 Digital SLR

Our friends over at PENTAX have certainly been busy lately. Earlier this month, they announced the K-r Digital SLR, Optio RS100 and the Optio RZ10. Now, PENTAX has added the K-5 DSLR to its lineup. The K-5 DSLR was designed for advanced amateur, or "prosumer" photographers, with features like a 16.3 megapixel CMOS sensor, 7 FPS shooting, an ISO range of 80-12800 (expandable to 51200), and widescreen 1080p HD video shooting at 25 FPS with sound.Read more

Nikon Announces Two New Pro-Level Lenses

NIKKOR AF-S 35mm f/1.4G and AF-S 200mm f/2G ED VR II Provide Photographers with Versatility and Exceptional Optical Quality

September 15, 2010 – Today, Nikon Inc. announced the addition of two new pro level lenses to the legendary NIKKOR line. The new AF-S NIKKOR 35mm f/1.4G and AF-S NIKKOR 200mm f/2G ED VR II lenses deliver the performance, reliability and stunning image quality that photographers come to expect in a NIKKOR lens. The 35mm f/1.4 and 200mm f/2 VR II produce sharp results with excellent clarity and color reproduction whether capturing still images or recording HD video. With the addition of these two lenses, Nikon has introduced a total of nine new NIKKOR lenses in 2010, reinforcing Nikon’s role as the world leader in optics.Read more

New PENTAX K-r Digital SLR Announced

by jessica on Thu, 2010-09-09 11:40


PENTAX K-r Digital SLR

The Optio RS1000 and RZ10 aren't the only new cameras from PENTAX. Also announced today is a new colorful digital SLR, the K-r DSLR.

The PENTAX K-r has features making it easy to use, such as Auto Picture, Scene, and Custom Image Processing modes. Great for those just learning how to use a digital SLR, they help take the guesswork out of shooting great pictures, while still offering manual and priority control.

The K-r includes new and improved features such as a fast framerate (6 FPS), high ISO sensitivity (100-25600 ISO range), 11-point SAFOX IX autofocus system, a 12.4 megapixel CMOS sensor and widescreen 720p HD video capture at 25 FPS. Read more

Tamron Announces Super Rebates on Lenses

by jessica on Tue, 2010-09-07 10:24


Tamron SP 70-300mm Di VC USD telephoto Zoom Lens

Tamron on Friday announced an "End of Summer Super Rebate" program offering up to $100 on six of Tamron's most popular lenses. The limited time offer is valid on purchases made through October 10, 2010.

Included in this special offer are:

  • Tamron AF18-270mm Di-II VC (model B003) at $100
  • Tamron AF18-200mm Di-II (model A14) at $100
  • Tamron AF28-300mm Di at (model A20) at $50
  • Tamron SP AF17-50mm F/2.8 VC (model B005) at $100
  • Tamron SP AF10-24mm (model B001) at $100
  • Tamron SP AF60mm F/2.0 1:1 Macro (model G005) at $100
Read more

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