Digital Cameras

February 17, 2009 – FUJIFILM U.S.A., Inc. today announced the two newest additions to its popular J-series line-up with the FinePix J20 and J250. With sleek designs and powerful features, the FinePix J20 and J250 are great digital camera options for the consumer on a budget who doesn’t want to sacrifice great quality or style for a lower price.

At only 17.4mm thick, the FinePix J20 is the perfect on-the-go camera fitting easily into a shirt pocket or hand bag. Despite its size, the FinePix J20 black metal body houses a 10 Mega Pixel CCD, a 3x Fujinon optical zoom lens and a brilliant 2.7” high resolution LCD which displays images with sharpness and clarity. Not to be outdone, the FinePix J250 boasts a 3.0” high resolution LCD and Fujinon 5x Wide Angle, Optical Zoom (28mm-140mm equivalent on 35mm camera) which makes it easy to capture distant objects or large groups at close range.
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February 17, 2009 – FUJIFILM U.S.A. Inc. today announced the successor to the wildly popular FinePix S1000 with the introduction of the FinePix S1500.

Ideal for advanced amateur photographers who are looking for an affordable, SLR-styled digital camera, the 10-MegaPixel FinePix S1500 is wrapped with an eye-catching black casing and has a Fujinon 12x optical zoom (33mm-396mm equivalent) offering great range and flexibility. Building on the legacy of Fujifilm’s S-series digital cameras, the FinePix S1500 includes Fujifilm's Dual Image Stabilization and SR Auto (Automatic Scene Recognition).

Automatic Scene Recognition

SR Auto (Automatic Scene Recognition) enables the FinePix S1500 to intelligently recognize six types of scenes automatically. For each picture taken in this mode, the S1500 will optimize the ideal exposure, focus, white balance and ISO for the scene to ensure the best quality picture is captured with ease. Read more

February 17, 2009 – FUJIFILM U.S.A., Inc. today announced the launch of the FinePix Z30, the third installment of its Z-series ultra-glam cameras designed specifically for ‘Generation Z,’ the younger, tech-savvy, fashion-conscious consumer. With its new chic chassis form factor, the FinePix Z30 is even sleeker than its predecessors, the Z10 and Z20. The Z30 also includes an innovative SR Auto (Automatic Scene Recognition) feature that enables the camera to recognize subjects, scenes and faces automatically resulting in great pictures every time.

Fashion Meets Technology

Boasting a high resolution 2.7” LCD screen, this 10 Megapixel camera is available in three hot colors - pink, orange and black – and has a Fujinon 3x optical zoom lens. The FinePix Z30 is also designed for ultra-portability making this the ideal camera for the fashionista on-the-go. Like its predecessor the Fujifilm Z20, the Fujifilm Z30 can Face it, Blog it and Roll it. Users can Face It with Fujifilm's innovative Face Detection Technology with Automatic Red Eye Removal for capturing the ultimate group shots; Blog it with the innovative Blog Mode, making it effortless for social-media-savvy users to post pictures and videos to personal profile pages, blogs and video sharing websites or simply to e-mail to friends; and Roll it with the Successive Movie mode that allows users to create 60 second movie clips. Read more

February 4, 2009 – Following the long line of award-winning F-series models, FUJIFILM U.S.A., Inc., today announced its latest and greatest, the FinePix F200EXR digital camera, introducing the world to Super CCD EXR technology. Combining the 12-MegaPixel, Super CCD EXR with a powerful Fujinon 5.0x wide angle optical zoom lens and a larger 3.0" high-resolution LCD, the FinePix F200EXR is Fujifilm's most advanced compact digital camera yet.

First announced in September 2008 on the tenth anniversary of Fujifilm’s FinePix cameras, Super CCD EXR is a revolutionary new sensor developed in the rigorous pursuit of high image quality.

“There is strong demand in the digital camera market to increase the number of pixels on a sensor, which, all too often, is used as a convenient yardstick for image quality,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “Consumers have realized there’s more to a good picture than just the number of MegaPixels, and with our Super CCD EXR sensor we prove that true image quality is about a combination of many factors like tone, hue, color fidelity, dynamic range, sharpness, and resolution – all brought to life vividly in the FinePix F200EXR.” Read more

February 4, 2009 – FUJIFILM U.S.A. Inc. today announced the launch of the 10-MegaPixel A150 digital camera. Designed specifically for the digital camera buyer and consumers seeking an affordable, user-friendly upgrade to their current digital camera, the A150 encompasses all the necessary features essential to today’s consumers, including Face Detection technology, a 3.0x optical zoom lens and large 3.0” LCD.

Following its advanced, entry-level predecessors, the A150 features a 3.0x optical zoom lens, with 230,000 dots resolution, that was developed specifically for the A-series by Fujinon. The A150 also offers Picture Stabilization that chooses the correct light sensitivity and compatible shutter speed, producing the highest quality digital pictures without blur and noise. Read more

February 2009 – Sleek design, and innovative technology come together in Nikon’s new Style Series cameras, giving consumers a variety of options to find a camera that reflects their tastes, style and expertise. With the S630, users get incredible zoom capabilities in a pocket-sized camera. Not only do the new cameras provide consumers with choice, they leverage proven Nikon technologies to take the guess work out of photography and help ensure every picture is a beautiful picture. In addition to the S630, Nikon also introduced the new S620 and the S220.

"Our new COOLPIX S-Series cameras combine a series of standard features that enhance consumers’ picture taking experience, with unique elements that reflect their individuality,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "When consumers pull one of the new S-Series camera from their bag or pocket, the camera looks as great as the pictures they take.”

All S-Series cameras incorporate Nikon’s world-class NIKKOR lenses, which deliver extremely accurate and high-speed focusing, and Nikon’s EXPEED digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. The S-Series cameras also include elements of the enhanced Smart Portrait System, which assists in getting smiling subjects free of red-eye and blinking; 4-Way Vibration Reduction (VR) Image Stabilization, resulting in blur-free pictures, even in low light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the scene in your camera and adjusts the camera settings.

Specific camera features include: Read more

February 2009 – Nikon Inc. today introduced the new L100, a powerful photographic tool that blends ease-of-use with advanced shooting functions. Optimized for action shots, high-powered zoom and simple operation, the L100 is equipped and ready to help capture every precious moment with quality and clarity that will make lasting memories an even greater joy. The L100 is one of three new L-Series cameras announced today. For consumers seeking a fully-featured camera at a competitive price, Nikon also introduced the L20 and L19, presenting consumers with a strong value proposition.

"The L100 represents a fantastic choice for the family photographer who needs to capture everything from soccer games to portraits,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "It also extends our tradition of previous L-Series cameras, combining ease-of-use, high performance and a tremendous value for consumers."

The L100 achieves its versatility through its 15x Optical Zoom-NIKKOR lens. Covering 28mm wide-angle to 420mm super-telephoto shooting, the lens’ broad focal range can readily handle everything from landscapes and group shots, to tight close-ups and shots taken from a distance.

Additional features of the 10.0-megapixel L100 include: Read more

February 2009 – Hot on the heels of the successful COOLPIX S60 camera, Nikon today introduced the new S230, which incorporates Nikon’s innovative touch screen LCD, offering the cutting-edge of elegant design and intuitive operation. The S230 combines a 3.0-inch high-resolution touch panel LCD design with a new graphic interface that lets users switch modes, view and edit images and change camera settings with the touch of the screen.

“Touch technology is one of the hottest things in consumer electronics today and our new S230 is no different,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. “With the S230, our touch screen brings a new level of sophistication and interaction to consumers, by putting the power of the camera right at their fingertips.” Touch controls also give users a fun, creative way to do more with their pictures. The camera comes equipped with a stylus that brings an element of personalization and expression. With the Draw Function, users can write or draw on their pictures. The S230 also has the Paint Function, which enables users to add fun frames and stamps to their pictures. The camera saves the images as copies, so the user always has access to the original picture. Read more