Like the TV commercials say, "Free is better." The only problem with the Internet is that it's not always free, and sometimes the price can be steeper than you'd ever want to pay.
That's the warning offered from Todd Drowlette, Chairman of classified listing site Move That Block. Drowlette said that his research into the consumer-to-consumer advertising space on the Internet revealed a wide variety of practices that exist for the sole purpose of deceiving the consumer.
"We all tend to have faith in the 'truth in advertising' laws protecting us from bait and switch scams," Drowlette said. "The problem is that the Internet is so saturated with bait and switch sites, the government would never have enough resources to prosecute them all. So, it's really up to consumers to beware and be aware of the kinds of sites that are out to get their money, get their email addresses or just flat out rip them off."
His tips include:
• Free or Premium – Before signing up with a listing site, surf it carefully to ensure that all their user listings are free. It's common for them to charge companies for display ads and banner, but that's only one of their revenue models. Many sites advertise free user listings, but in reality, only the first one is free and only after you sign up for a paid membership. Make sure you understand exactly what you will be getting for free before you sign up.Read more
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