Xbox 360

March 23, 2009--Electronic Arts Inc. announced today that Need for Speed SHIFT, the all-new authentic racing game in the Need for Speed series, will hit stores in Europe on September 17 and North America on September 22, 2009. Need for Speed SHIFT brings a true driver's experience to some of the world's most iconic racing tracks, including the storied Brand's Hatch in the UK. The game also features the largest roster of high-performance cars in Need for Speed history including race cars such as the Pagani Zonda F, Porsche 911 GT2 and Lotus Elise.

"With Need for Speed SHIFT, we set out to create a racing game that pushes the genre and delivers something never before seen in a Need for Speed title," said Patrick Soderlund, Senior Vice President at EA Games Europe. "By focusing on the driver's experience through the first-person view, we are able to capture the high-speed intensity and gripping emotions of racing."

Players are thrust into the loud, intense, and athletic experience of racing a car from the driver's perspective through the combination of perception based G-forces, the hyper reality of the cockpit view, and the all-new brutally disorienting crash dynamic. Need for Speed SHIFT features an accurate, accessible physics-based driving model that allows you to feel every impact, every change of track surface and every last bit of grip as you push yourself to the edge. Read more

March 19, 2009--Electronic Arts Inc. announced today that NCAA Football 10 will be available in North American retail stores on Tuesday, July 14. As the highest-selling college football video game franchise for over a decade*, EA SPORTS NCAA Football brings an unparalleled college game day experience to football fans across the nation.

Each week leading up to the launch of NCAA Football 10, the newly unveiled www.ncaafootball10.com will host the latest features, videos, screenshots, blogs and news. In addition, the website will countdown the highly anticipated announcement of the NCAA Football 10 cover athletes. A different player will be featured on the packaging of each platform, giving fans plenty of opportunity to speculate whether their favorite athlete will grace one of the covers this season. With several major features scheduled to be announced between now and launch, football fans are encouraged to visit the website regularly for the most up-to-date information. Read more

March 18, 2009--The EA Play Label of Electronic Arts, Inc. today launched the HASBRO FAMILY GAME NIGHT destination on Xbox LIVE Arcade (XBLA) where players can access some of the world’s most beloved family-friendly board games. Inspired by Hasbro properties, fans can play digital versions of SCRABBLE, CONNECT 4 , BATTLESHIP, and YAHTZEE in a variety of classic and new modes of gameplay. The SCRABBLE game is available in the U.S. and Canada only. BOGGLE, SORRY! and SORRY! Sliders will also be launching on Xbox LIVE Arcade in the coming months.

"We have opened the doors to the ultimate digital game room on Xbox LIVE Arcade for family and friends," said Chip Lange, General Manager of EA’s Hasbro Division. "You can now sink your opponent’s battleship while sitting next to them on the couch or from hundreds of miles away. HASBRO FAMILY GAME NIGHT is the ideal blend of nostalgic childhood fun with cutting edge gaming technology that delivers an incredibly fun, online casual experience for everyone in the family."Read more

March 11, 2009 -- Racing to the finish line takes on added excitement when competitors trigger destruction on the track to take out their opponents. Disney Interactive Studios today announced Split/Second, an intense action racing game set within the world of a hyper-competitive reality television show. Competitors vie to be the first across the finish line in a made-for-TV city built for destruction, with the ultimate goal of becoming the season champion.

Developed by Black Rock Studio, Split/Second is scheduled to be released in early 2010 for the Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION 3 computer entertainment system and Windows-based PC.

Competitors in Split/Second don’t just collide with other vehicles to knock them from the track -- they can also trigger explosive events that drastically alter the dynamics of the race. Players must use strategy and pinpoint timing to derail opponents, tactically alter the track or create entirely new routes. Read more

February 12, 2009 – Guitar Hero gamers looking to upgrade to the best Guitar Hero guitar controllers yet or expand their band to include the drum kit controller need not wait much longer, as Activision Publishing, Inc. announced today individual guitar controllers and drum kit controllers will be available on North American store shelves beginning February 15th.

Playable now with Guitar Hero World Tour, and later this spring in Guitar Hero Metallica, the wireless drum kit controller features three drum pads, two raised cymbal pads and a bass kick pedal, and velocity-sensitive drum heads with soft rubber construction to deliver that certain bounce when struck with a drum stick that drummers are used to and is easy to set up, move, break down and store. The drum kit controller can be expanded with a second bass kick pedal allowing expert gamers to rock to double bass pedal charts in Guitar Hero Metallica. The Guitar Hero World Tour guitar controller, which features a touch-sensitive slide on the neck, is compatible with all previous versions of Guitar Hero and will be compatible with Guitar Hero Metallica. Read more

February 6, 2009 /PRNewswire-FirstCall/ -- The fate of the earth and the survival of the human race hang in the balance in the Transformers: Revenge of the Fallen video game from Activision Publishing, Inc.. Based on Hasbro's legendary TRANSFORMERS property and the most anticipated blockbuster film of 2009 from DreamWorks Pictures and Paramount Pictures in association with Hasbro, the game propels players straight into an adrenaline-pumping battle for supremacy across the globe where every second and every choice makes the difference between mankind's salvation and annihilation.

"The Transformers: Revenge of the Fallen video game will give fans the chance to experience their favorite AUTOBOTS and DECEPTICONS in an all-new, movie inspired adventure packed with the thrilling and explosive action that only the TRANSFORMERS universe can deliver," said Rob Kostich, vice president of global brand management, Activision, Inc. "We are thrilled to announce that after experiencing the rush of commanding colossal robots on their own, players can challenge their friends for the first time ever in full-featured, blistering multiplayer action as their favorite characters." Read more

January 29, 2009 – Metallica’s influential music takes center stage this spring when Activision Publishing Inc.’s Guitar Hero Metallica takes music fans through the band’s fabled library of songs, plus the music and musicians who influence them. When the house lights go down this spring, virtual rock stars across the globe will shred, drum and wail to an explosive set list featuring over 45 tracks from Metallica’s illustrious career and a wide variety of other legendary artists personally selected by the band, such as Queen, Foo Fighters, Bob Seger, Lynyrd Skynyrd, Slayer and Judas Priest. Featuring tracks from every Metallica studio album, the complete Guitar Hero Metallica on-disc set list will include their following hits: Read more

January 27, 2009 – Having already delivered fans over 70 rockin’ downloadable tracks for Activision Publishing, Inc.’s Guitar Hero World Tour since the game’s October 2008 launch, three new Track Packs spanning a variety of musical genres and multiple artists will be available throughout February 2009 to Guitar Hero fans across the globe.

On February 12th, rockers Incubus, The Shins and Ryan Adams turn off the amps and electric guitars in the Acoustic Track Pack. Coming to Guitar Hero World Tour are Incubus’ “Drive,” The Shins’ “New Slang” and Ryan Adams’ GRAMMY Award nominated version of “Wonderwall.”

Following their debut appearance on disc in Guitar Hero World Tour with “Band on the Run,” Paul McCartney’s Wings return to the Guitar Hero stage with the Wings Track Pack. “Junior’s Farm,” “Hi Hi Hi” and “Jet,” three top-ten hits from the band’s diverse catalog of music, will be available for download on February 19th. Read more

January 16, 2009--Criterion Games, an Electronic Arts Inc. studio today announced that Burnout Paradise The Ultimate Box will be available in stores on February 5th in North America exclusively for the PC. For PLAYSTATION 3 computer entertainment system and Xbox 360 video game and entertainment system owners of Burnout Paradise in North America, the Party pack will be sold separately as a premium download February 5th on the PLAYSTATION Network and Xbox LIVE Marketplace.

Burnout Paradise The Ultimate Box will be available in stores on February 6th in Europe for the PLAYSTATION 3, Xbox 360 and the PC. The Party pack will also be sold separately in Europe February 5th on the PLAYSTATION Network and Xbox LIVE Marketplace. Read more