PMA

March 2007 – Olympus just announced the EVOLT E-410 digital SLR (single lens reflex) camera – easy enough for the first-time user, advanced enough for the serious photographer. High performance and functionality are packed into a surprisingly portable and simple-to-use body. The E-410 is the best value in its class (available in three configurations beginning at $699.99 for the body) and is loaded with innovations, including: Read more

• Live View LCD enables users to compose shots from a variety of angles other consumer digital SLR cameras just can't match;
  
• 10-megapixel Live MOS Image Sensor generates super high-resolution images that can be cropped or blown up to poster size without sacrificing image quality;
  
• TruePic III for superior image quality in all lighting situations;
  
• Dust Reduction System ensures spot-free photos, so users can spend more time taking pictures and less time removing unsightly specks from digital images with computer software; and
  
• Extremely portable and lightweight body complemented by two new ultra-compact digital specific lenses that won't weigh you down and encourage users to take it along on vacations or any family outing.
  

March 8, 2007 – Nikon Corporation is pleased to announce the D40X, a new digital SLR incorporating a 10.2-megapixel CCD. The D40X is scheduled to launch worldwide at March 29, 2007 and is a sister model to the D40, which has a 6.1-megapixel CCD.

While maintaining the compact size and portability of the D40 camera body, the D40X produces even more outstanding, detailed pictures thanks to its 10.2-megapixel CCD and cutting-edge digital technologies. Its resolution power makes it easy for users to print up very large sizes or crop aggressively without losing any fine details. Read more

March 2007 – Olympus just announced the new WS-331M, the ultimate hybrid of digital voice recorder, music player and portable storage device. The sleek, piano-black WS-331M stores 2 gigabytes of flash memory, enabling users to record up to 555 hours of high-quality audio with the flexibility of six recording modes. It is also equipped to play both MP3 and WMA (Windows Media Audio) music files with rich tonality. Because it does not require a USB cable, its portable body is able to transport essential files directly to and from a desktop computer just like a USB flash memory drive. A new, larger LCD display rounds out the total package with enhanced viewing and navigational ease.

"Our WS-331M audio device makes the journey from office to home and everywhere in between," said Andy Flagg, director, Sales and Marketing, Olympus Imaging America Inc. "With two gigabytes of memory as well as USB direct connectivity, it provides optimal convenience in one small device." Read more

March 8 /PRNewswire-FirstCall/ -- Panasonic and Leica Camera today announced that they have launched the development of a new Leica D large-diameter telephoto zoom lens, specifically designed for Panasonic's first digital SLR camera, the LUMIX DMC-L1 and other Four Thirds System compatible digital SLR cameras. The new LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ lens will also feature Panasonic's MEGA O.I.S. (Optical Image Stabilizer) and become the first Leica D lens with range up to 300mm*.

The new large-diameter 10.7x telephoto zoom lens, which meets Leica's stringent quality and performance standards will be just as light and compact as the previously released LEICA D VARIO-ELMARIT 14-50mm/ F2.8-3.5 ASPH. MEGA O.I.S. lens, but provide a considerably longer telephoto range as a result of incorporating four aspherical lenses in the unit. The aspherical lenses and an ED (extra-low dispersion) lens will also improve optical performance of the lens by minimizing distortion, even at the 28mm wide end. Read more

March 8, 2007- Westinghouse Digital Electronics takes the photography market by storm offering the best way to enjoy and share photos with its stylish new lineup of digital photo frames. Photo novices and aficionados alike now have an innovative way to tell a complete digital story with the new family of frames including the 14.1" DPF-1411, 10.2" DPF-1021, 8" DPF-0802 and 7" DPF-0702.

Westinghouse's complete digital photo frame lineup features elegant frame designs, high-resolution digital panels in large sizes for improved picture viewing, expanded memory and the company's patent-pending MosaicView technology. Read more

Adobe recently announced at the PMA show that it will expand its digital imaging product line, offering two editions of Adobe Photoshop CS3. In addition to the Photoshop CS3 software for designers and professional photographers, Adobe will also deliver Photoshop CS3 Extended, a completely new edition of Photoshop. Photoshop CS3 Extended includes everything in Photoshop CS3 plus a new set of capabilities for integration of 3-D and motion graphics, image measurement and analysis. Photoshop CS3 Extended also simplifies the workflow for professionals in architecture, engineering, medical and science.

Both Photoshop CS3 and Photoshop CS3 Extended software will be formally introduced on March 27, 2007 – as part of the company’s launch of Creative Suite 3, where further details will be disclosed. The software is expected to ship in Spring 2007. Read more

March 8, 2007 -- HP today made a series of announcements designed to make its digital photography offering the most complete and highly connected experience for consumers, professional photographers and graphic artists.

Foremost among the announcements, the company introduced HP DreamColor Technologies, the industry’s first highly integrated system that delivers the highest level of digital color consistency across a series of devices.

HP DreamColor will make it easy for graphic artists and professional and advanced amateur photographers to accurately match color to prints or digital sources and automatically deliver predictable color in a wide variety of applications, from photos to marketing collateral to posters. Read more

March 8, 2007--Eastman Kodak Company today demonstrated a range of digital imaging solutions aimed at helping retailers tap growing consumer demand to do more with their digital pictures. At the Photo Marketing Association’s Annual Conference and Exposition, Kodak unveiled a lineup of custom photo books, collages and digital photo merchandising products and services that can be produced in-store, on-line and at wholesale.

“Each day some 315 million digital images are taken and stored, but not printed, creating a tremendous opportunity for retailers to help consumers do more with their digital images,” said Brad Kruchten, General Manager of Kodak’s Retail Printing Business and Vice President, Eastman Kodak Company. “If the industry is to unlock this potential treasure chest of images, we must work together to offer consumers a variety of easy-to-use products and services that are readily available from multiple pathways.” Read more

March 8 /PRNewswire-FirstCall/ -- Today at the Photo Marketing Association (PMA) 07 International Convention and Trade Show in Las Vegas, Microsoft Corp. formally announced HD Photo, a new file format for end-to-end digital photography that offers higher image quality, greater preservation of data, and advanced features for today's digital-imaging applications.

This new, next-generation digital image format offers the best solution for digital image editing and storage and unlocks the potential for digital photography on devices, applications and services. Microsoft also announced that it intends to standardize the technology and will be submitting HD Photo to an appropriate standards organization shortly. Read more

March 8 /PRNewswire/ -- Panasonic LUMIX will launch the Digital Photo Academy, a series of workshops for all digital camera owners who want to maximize their cameras' features and create more rewarding and enjoyable photo experiences. The academy, offering courses at three different levels, will roll out in 20 cities, including New York, Los Angeles, Chicago and San Francisco, in May 2007. Courses in each city will be taught by a local professional photographer, giving students ongoing access to photo experts and resources in their own community.

"Panasonic is focused on creating cutting-edge cameras and photographic technology that makes picture-taking easy and delivers consistently crisp and clear results," said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. "We have found that many digital camera owners -- both beginners and experienced photographers - are not taking full advantage of all the features their cameras have to offer that would allow them to take their digital imaging experience to the next level. Creating the Digital Photo Academy is a logical next step in our drive to make digital photography simple and enjoyable for everyone." Read more