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PMA trade show news

FUJIFILM Debuts New J-Series Digital Camera Line at PMA 2008

January 24, 2008 – FUJIFILM U.S.A., Inc. today announced the debut of a brand new J-Series of digital cameras with the FinePix J10 and J50. Designed for consumers seeking an affordable digital camera that doesn't compromise on features, the FinePix J10 and J50 provide powerful, easy to use models that fit into a pocket or handbag for instant accessibility.

Housed in a compact chassis just 19mm thick, the FinePix J10 incorporates an 8.2-MegaPixel CCD sensor, a 2.5" LCD and a 3x Fujinon optical zoom lens that captures large groups or distant subjects with ease thanks to a 38mm-113mm equivalent. The FinePix J50 takes things one step further with an 8.2-MegaPixel CCD sensor, a high resolution 2.7", 230K pixel LCD and a Fujinon 5x optical zoom that provides a 37mm-185mm equivalent – this time housed in a chassis only 23mm thick. Read more

PENTAX Announces K20D with 14.6 Megapixels, K200D and Five New Lenses

January 23, 2008 --PENTAX Imaging Company just announced two new digital SLR camera models including the PENTAX K20D digital SLR camera with 14.6 megapixels and the PENTAX K200D digital SLR with 10.2 megapixels. Both cameras are equipped with advanced features including dust-proof and weather-resistant bodies, an improved PRIME image processor, and PENTAX developed Shake Reduction that works with any of the 24 million PENTAX lenses ever manufactured.

PENTAX K20D Digital SLR
Improving on the technology of the award winning K10D, the flagship PENTAX K20D is the highest resolution camera in the advanced photo enthusiast category and allows more experienced photographers, who demand complete control, to fully customize the camera. The most significant features in the K20D include: Read more

PENTAX Announces Colorful Optio M50, Tiny Optio S12 and More

January 23, 2008 --PENTAX Imaging Company announced three new compact camera models and confirmed the Optio A40 is scheduled to ship in February 2008.

The PENTAX Optio M50, with a 5X optical zoom housed in an ultra compact body with fun color options, is the ideal combination of style, function and price for both customers looking to update their camera and new digital users. The camera features a unique Smile Capture function, which distinguishes smiles on a subject and automatically releases the shutter. Available in three color choices including silver, light blue and pink, the Optio M50 will ship in March 2008 for US $229.95. Read more

FotoNation FaceTracker Now Available in Samsung Digital Cameras

March 9, 2007– FotoNation www.fotonation.com, a world-leading imaging and connectivity solutions company for the digital photography industry, announced today that it was selected by Samsung Techwin to provide its patent-pending “Face Tracker”™ technology for the newly announced Samsung S1050, S850, L73, i70, i7, NV11 and L74 Wide digital cameras. FotoNation FaceTracker Technology automatically detects the presence of a subject’s face and tracks the position of the face as it changes within the viewfinder preview.

“Our company’s focus is to take full advantage of the computing capabilities found in today’s digital cameras to enable consumers to capture better pictures. We are delighted to provide Samsung with our latest face detection and tracking technology as they are one of the most prestigious brands in high technology,” said Eran Steinberg, CEO, FotoNation, Inc. Read more

muvee Showcases Vista-Ready muveeNow 2.0 Software For Digital Cameras at PMA

March 9, 2007--muvee, the pioneer and leader in Instant Personal Video, will showcase muveeNow 2.0, its entry-level software companion for point-and-shoot digital camera owners. Featuring a wizard-driven interface, muveeNow introduces a more compelling way for users to quickly create and share professional-quality videos and moving photo shows that are cut to music in 3 easy steps.

Terence Swee, muvee’s founder and CEO, said, “Worldwide digital camera sales grew 14% in 20061 , and you hardly come across a mobile phone that doesn’t have a camera in it. It’s obvious that a growing number of people across all age groups are taking a lot more pictures and short video clips everywhere they go. muveeNow presents our core automatic video and slideshow creation capabilities in a remarkably simple, barrier-free interface that makes it even easier for them to instantly turn this content into personalized, emotionally engaging productions that are ready to share on DVD, via email, or online on a blog or video-hosting site.” Read more

Olympus Stylus 780 Digital Compact Camera Takes Superior Pictures With Advanced Technologies

March 2007 – Olympus just announced the Stylus 780, a 7.1-megapixel digital compact camera with technologies from Olympus' next-generation digital single lens reflex (SLR) camera for taking crisp, clear photographs in a variety of active situations. The ultra compact 5x optical zoom point-and-shoot camera includes:

  • Dual Image Stabilization: By combining mechanical Sensor-Shift Image Stabilization with Digital Image Stabilization, the two technologies compensate for both camera shake and a moving subject – ensuring blur-free images in virtually any shooting situation;
  • New Shadow Adjustment Technology enables users to preview and capture details that are hidden within shadows – perfect for outside shots in bright sun when dark shadows are prevalent or shooting in backlit situations;
  • Perfect Shot Preview allows users to see the effects of various settings while previewing the shot – a great way for novice users to grow their skill sets;
  • TruePicTM III: The Stylus 780 includes the new TruePic III image processor for superior image quality with truer-to-life color; and
  • A large 2.5-inch HyperCrystal™ LCD and Bright Capture Technology dramatically improve composition, capture and review of images in low-light situations.

"The Stylus 780 keeps with the Stylus heritage, appealing to stylish and sophisticated digital compact users who are looking for the convenience of All-Weather durability combined with superior image quality," said Tomoko Matsunaga, product manager, Olympus Imaging America Inc. "Stylus 780 consumers will benefit from technologies, such as TruePic III and Shadow Adjustment Technology, which were developed for our next-generation digital SLR camera." Read more

FUJIFILM Recognized With Prestigious DIMA Award at PMA 2007

March 8, 2007 - In recognition of its excellence in digital imaging innovation, FUJIFILM U.S.A., Inc. was honored with a prestigious DIMA award at PMA 2007. The Digital Imaging Marketing Association (DIMA), a division of Photo Marketing Association International, presented Fujifilm with a DIMA Innovative Digital Product Awards for the IS-1 digital camera.

DIMA Innovative Digital Product Awards recognize products or services that are technologically innovative or first of their kind. DIMA's recognition of the IS-1 digital camera underscores Fujifilm's commitment to creating unique products and rich new technologies that meet the imaging needs of today's customers. Read more

Olympus EVOLT E-510 Digital SLR Offers Mechanical Image Stabilization

March 2007 – Olympus just unveiled its EVOLT E-510, a portable digital SLR (single lens reflex) camera with advanced technologies for photo hobbyists and those that are serious about their photography. While easy to use, this new digital SLR appeals to photographers who desire complete creative control. The E-510 also offers the following key features:

  • Live View LCD enables users to compose shots from a variety of angles other consumer digital SLR cameras just can't match;
  • 10-megapixel Live MOS Image Sensor for super high-resolution images that can be cropped or blown up to poster size without sacrificing image quality;
  • Mechanical Image Stabilization with Supersonic Wave DriveTM technology provides blur-free images - across all of the more than 30 digital-specific lenses;
  • Dust Reduction System for spot-free photos, so users can spend more time taking pictures and less time removing unsightly specks from digital images with computer editing software; and
  • Extremely portable, lightweight body with an ergonomic grip ensures the camera fits snugly in the hand, and the portable body is complemented by two new ultra-compact digital specific lenses that won't weigh you down and is perfect for any adventure.

 Innovative 2.5-Inch Full Time Live View HyperCrystal LCD
The E-510 features a Live View LCD to provide users with the freedom to choose how they compose their shots, using either the LCD or the optical viewfinder on the back of the camera. The Olympus Live View LCD empowers users to easily compose their subjects live on the LCD before the shot has been taken, offering a level of versatility that can not be achieved by other digital SLR cameras that only offer an optical viewfinder. By holding the E-510 away from the face and using the Live View LCD to compose, it's possible to shoot upward from a low angle for dramatic composition, in close for detailed macro photos of a butterfly's wings or photographing a parade over a crowd of people. Read more

KODAK EASYSHARE Digital Cameras Combine High ISO and Image Stabilization

March 2007 -- Eastman Kodak Company just announced the latest additions to its award-winning line of consumer digital cameras, including the KODAK EASYSHARE Z712 IS and Z885 Zoom Digital Cameras, with high ISO and image stabilization for taking great action pictures in any lighting conditions.

“The powerful combination of high ISO and high zoom with image stabilization gives consumers the ability to take incredible pictures in any lighting conditions,” said Pierre Schaeffer, Chief Marketing Officer of Kodak’s Consumer Digital Imaging Group. “Kodak continues to deliver easy-to-use digital cameras with higher performance features to consumers who are looking for new ways to advance their digital photography experience.” Read more

Panasonic Announces Rugged Compact Camcorder With SD Card Memory Storage

March 8, 2007 – Panasonic today announced a new SD Memory Card Camcorder for shooting video under conditions that would relegate most camcorders to the inside of a protective case.

The SDR-S10 features water-resistant and dust-proof construction without any moving parts in its image capturing and storage process. The lightweight, compact SDR-S10 is equipped with a 10x optical zoom, quick-start technology, and a 2.7" wide LCD. It will ship with a 2GB SD Card capable of holding up to 100 minutes of video (LP mode). Read more

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