E3

Unique Experiential Journey Through The Beatles' Career to Feature Introduction of Three-Part Vocal Harmonies, 45 Songs On-Disc and Reveal of First Downloadable Album, Abbey Road

"All You Need Is Love" To Be Released Exclusively as Downloadable Song Through Xbox LIVE on 9/9/09 with Charity Proceeds to Benefit Doctors Without Borders

June 1, 2009 – Original band members Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison, came together today to kick off the 2009 E3 Media & Business Summit with the world premiere of The Beatles: Rock Band. The first-of-its-kind music-based video game offers a revolutionary tour of The Beatles' music, career, and legacy. Presented by Apple Corps, Ltd., and MTV Games’ Harmonix Music Systems, a part of Viacom's MTV Networks, The Beatles: Rock Band will be released worldwide on 9/9/09, as will the release of the entire, original, digitally re-mastered Beatles CD catalogue. Read more

July 16th, 2008 - Peak Products, a gaming peripheral company dedicated to providing the best in instrument quality gaming controllers, announces Starpex, the first-ever full-size, wood, PS2 / PS3 Guitar controller with the look and feel of an actual guitar. Starpex boasts an instrument-quality, high-gloss lacquered finish with a hardwood body, neck, and headstock handcrafted by a leading guitar manufacturer giving the authentic guitar experience that Guitar Hero and Rock Band enthusiasts crave.

Other unique features include…

• Full Guitar Hero and Rockband Functionality for PS2 and PS3 – Starpex is compatible with both PS2 and PS3, and allows users to experience the full list of game play features in both Guitar Hero and Rockband, including toggle effects switch and solo button functionality.
  
• Unique Speed Star Power / Overdrive Button provides the fastest and most accurate access to Star Power and Overdrive. Additionally, built in tilt sensor technology allows users to access Star Power and Overdrive in a more traditional way.
  
• Optimized Whammy Bar maximizes comfort, provides better feel, reduces fatigue and provides a higher level of durability.
• High Quality Ten Fret Button Design features optimal button travel for enhanced feel, reduced fatigue, and higher score potential. Ten fret buttons means that players have the option of using traditionally positioned fret buttons, or rock out with solo buttons high up on the neck which also provide critical soloing capabilities in Rockband.
  
• Enhanced Strum Bar gives the perfect balance of tactile and audible feedback to maximize enjoyment and scoring.
  
• Connectivity Options – Dual wired / wireless capabilities allow players to use a 15’ wired cable or a 2.4 Ghz wireless connection (both included).
  
• Forward - Thinking Compatibility – Starpex’s modular design allows users to easily separate the electronic components from the body of the guitar which will allow for further customization including new guitar bodies, pick guards, and more.
  

“With well over 11 million copies of Guitar Hero/Rock Band sold on the PlayStation consoles, we see a tremendous opportunity in bringing Starpex to market” says Jamie Leece, Vice President for Peak Products. “Never before have Guitar Hero/Rock Band enthusiasts been able to shred with a hardwood, handcrafted authentic guitar controller that’s built with the look and feel of a real guitar. This will change the way the games are played.” Read more

July 15, 2008 – Sony Computer Entertainment America (SCEA) held its annual press conference today at the E3 Media & Business Summit, making a series of announcements which demonstrated the strength of the PlayStation brand across all three of its platforms and further leveraged the heritage and momentum of PlayStation’s family of products to provide consumers with more compelling entertainment options than anyone in the videogame industry.

Starting in September 2008, the newly announced PLAYSTATION 3 (PS3) 80GB model will become the mainstay of the company’s hardware line-up. The 80GB model will retail for $399, and will offer all of the features and functionality of the 40GB model with double the storage to accommodate more movies, graphics, music, photos and other entertainment content – all for the same price. As with its predecessor, the new 80GB model will be a complete entertainment system comprising of a Blu-ray player, HDMI output, an integrated Wi-Fi connection, Cell Broadband Engine and a built-in 80GB hard-disk drive. The multi-functionality of the 80GB PS3, combined with more than 140 exclusive and third-party titles and the PLAYSTATION Network, is a comprehensive entertainment value designed to appeal to a wide range of consumers from hard-core gamers to general entertainment enthusiasts. Read more

July 15, 2008 -- At the E3 Media & Business Summit today, Nintendo unveiled an enhancement for its iconic Wii Remote controller and new games that promise to further enrich and engage players around the world. These offerings build on Nintendo’s ongoing efforts to remove the barriers between expert and novice video game players, an approach that has been instrumental in creating a paradigm shift for the industry since the advent of the Nintendo DS portable system and the Wii home console.

“Much has been reported about the ‘expanded audience’ for games, but what’s really at play is an expanded experience,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “People of all ages having fun together—whether in the same room or from remote locations—puts smiles on faces and drives millions of new players into video game entertainment.” Read more

The DaVinci Code the game had its sneak peak at E3 and represents the entire DNA of the game industry.

The book – regardless of what you believe – was a huge success. It was turned into a movie set to be released May 19. It was whipped out as a video game hitting the stores May 19.

E3 was all about a lot of sequels. Lots of noise. Lots of mixed messages. Lots of promises. Lots of deliverables … later!

Folks who had been raised on Tetras, Slime World, Electrocop, Mario, Blue Lightning and hundreds of other simplified games had snuck away from their offices around the globe and scurried to LaLa Land to attend E3. They were there to get the straight facts about the battle of the console titans. They were there to see what new parallel universe world they could escape to.

But they weren’t alone in their quest. Read more