Years ago, the famous “Hollywood” style of portrait lighting was widely used. It was employed before Photoshop made retouching easier and more widely available. Everyone wants to look their best, and many photographers did this with careful lighting. Today, even an unflattering, poorly lit portrait can be made to look pretty good with digital retouching. But why not get it right the first time? Well, it’s a little trickier and many of the true masters have left the game. Here is a true master’s take on the lost art of portrait photography.
Ken Cook On The Lost Art Of Portrait Lighting
Part One: The Evolution of Lighting in Portrait Photography from the Perspecitve of a Four Generation Family
W.B. Cook started Cook's Photography in 1879 in Woodland, a northern California city. In 1924, after several moves, he settled at our present location in Salinas, California. At that time Salinas was a small town supported by the agricultural and cattle industry. In 1920, my father, Orval Cook, joined the business and married my mother Catherine (who is still alive at age 95). They struggled through the Great Depression and managed to survive on as little as $1.50 a day. 1932 was the year of my birth and by that time my mother and father spent so much time working that I came close to having my debut in the studio.
In 1946 Orval purchased one of only six of the first electronic flashes sold in California. It was the Kodak Kodatron. Most photographers found it difficult to integrate the lights in the studio with their existing lights. This unit was a full 200 ws, exiting a polished aluminum 20" concave bowl. The speed of the flash was around 200,000th of a second. The flashes today are around 2,000th of a second. I'm pretty sure our eyes blink around 200th of a second. The Kodatron was popular in commercial product studios.
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