June 27 /PRNewswire/ -- MTV: Music Television today announced
the launch of its newest division, "MTV Games." Dedicated to developing,
producing and promoting unique and creative gaming experiences that resonate
with MTV's audience, MTV Games will work in-house through its newly created
interactive entertainment studio, along with industry partners, to produce and
market original video game titles. MTV Games will incubate original game
franchises in partnership with independent game developers. In addition, the
new division will forge strategic marketing partnerships with game publishers
to connect with the MTV audience across multiple platforms. MTV will work
closely with publishers, leveraging its unique brand and marketing
capabilities to maximize the success of each MTV Games release.
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