It’s an automotive break-through that gives a whole new meaning to that
60s television show “My Mother, the Car.” Volvo has unveiled a car
designed by women for women - a first in the male dominated business.
It’s a smart move for the Swedish company. More than half its customers
are babes, chicks, dames, skirts and soccer moms. The car is being
hailed as “eminently sensible.” Sensible is good if you’re a Swede
running around in clogs watching dour movies during dismal winters. But,
we are a nation of women in uncomfortable but sexy shoes, dressed in
jeans that are breath-constrictingly fashionable while wearing
ridiculously fitting undergarments that have pushed the FCC’s definition
of decency. I wonder if Volvo’s kind of girl power is going to fuel
sales.Read more
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