November 9, 2007 – Cadillac announced the introduction of the 2008 Escalade Platinum, a special edition of the segment-leading large luxury SUV that takes Cadillac’s dramatic design, elegance and technology to its fullest expression.
Making its world premiere alongside the upcoming Escalade Hybrid, Cadillac announced the Platinum edition will come to market in the spring of 2008 as the most luxurious model in the Escalade lineup. It rounds out a full series of Cadillac Platinum models, including the XLR Roadster, DTS luxury sedan and STS performance sedan. Each model in the Platinum lineup is characterized by elegant cabins featuring handcrafted leather, advanced technology and unique design details throughout.
“The new Platinum edition elevates and extends Escalade’s position as the large SUV of choice among luxury consumers,” said Jim Taylor, Cadillac general manager. “The growing Platinum series highlights the handcrafted details and technical sophistication of Cadillac’s overall product renaissance.”
Advanced technologies
Offered on Escalade and the extended-length Escalade ESV, the Platinum edition includes a blend of technical innovations and aesthetic enhancements. Escalade Platinum will be the world’s first SUV to be equipped with Cadillac’s advanced Magnetic Ride Control (MRC) technology.
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