June 21, 2006 – Target recently announced a sweepstakes for children across the country to enter to win their very own reading clubhouse, designed by famous storybook illustrator J. Otto Seibold. The clubhouse is a visually stunning, 36 inches wide by 48 inches long by 54 inches high, kid-friendly, storybook-decorated freestanding cardboard structure – the perfect getaway for reading and book club meetings. The sweepstakes is part of the Target Ready. Sit. Read! program which encourages a love of reading early in life.
Five grand prize winners will each receive the custom clubhouse as well as a $500 Target GiftCard. One hundred first place prize winners also will be awarded the clubhouse and 1,400 second place winners will each receive a $10 Target GiftCard. Children can enter the sweepstakes from June 4 to July 31, 2006 by visiting www.Target.com/readysitread.
“The Target Clubhouse Sweepstakes will give children the perfect space to enjoy books, read with friends and family and host book club meetings,” said Laysha Ward, vice president, community relations, Target. “This compliments our recently launched online Parent/Child Book Club and our overall goal of encouraging a love of reading at an early age.”
Target first collaborated with illustrator J. Otto Seibold to create the characters for the Target Parent/Child Book Club Web site, an online destination with dozens of tools and incentives aimed at getting children and adults to plunge into books together. The clubhouse J. Otto Seibold designed is a colorful, freestanding house sure to brighten any yard. The one-room house sports a bay window, dormer and skylight. There is a banner on the roof, a functioning windometer and a clock in the gable. There is even a convenient peephole in the door.
When children and families join the Target Parent/Child Book Club online at Target.com/readysitread, they also will receive a free starter kit. The colorful kits double as backpacks and include much of what’s available online, from information on how to host a book club to bookmarks and coupons. The site also features experts’ monthly book picks, tips for hosting club meetings and book discounts.
The Ready. Sit. Read! Clubhouse Sweepstakes and the Target Parent/Child Book Club are part of the Target national Ready. Sit. Read! campaign, aimed at encouraging a love of reading among children at an early age. Developed in partnership with the U.S. Department of Education, Ready. Sit. Read! puts books in the hands of parents through pediatrician visits, sponsors a national writing contest in partnership with the Library of Congress and supports book festivals across the country.