Sprint Gets Physical with Mobile Fitness Application

Need help to get in shape? Sprint and Bones in Motion are now offering BiM Active, the first in a suite of applications that enables subscribers to use the Web to achieve their fitness goals. Whether you’re walking, running, or cycling BiM Active enables you to capture and monitor your activity in real-time on any GPS-enabled Sprint and Nextel phones. The service transforms the phone into a virtual coach and gives you feedback during exercise through sound alerts. When you are finished, the exercise information is uploaded to a personal Web portal on www.bimactive.com. There, you can chart your personal progress and share information such as routes with ratings and reviews.

"Sprint customers can use BiM Active to transform their mobile phone into a fitness and lifestyle enhancement tool," said Alana Muller, director of information data services for Sprint. "This is just one of the many location-based consumer applications Sprint offers that gives customers personalized information when and where they want it on the device they always have with them."

With BiM Active, you can:

Do it: Record in real-time the distance, speed/pace, location, elevation and calories you burn for outdoor activities. Real-time audible feedback gives you motivation to achieve your fitness goals.
View it: See your performance summary, activity maps and speed and elevation charts on your phone.
Share it: Wirelessly upload performance data to a personal online portal where you can view your activities and save and compare them with previous entries.

You can also publicize information, including personal achievements and trail advice with the BiM online community. BiM Active is available from Sprint for $9.99/month. www.sprint.com or www.bimactive.com.