NIKE iD Expands Personalization Options

NIKE iD launched the Nike Rio iD soccer shoe on March 1. Now customers can customize the outsole (depending on the type of turf they play on), the type of leather and where they want the air cushioning. Customers can then choose their favorite (or team) colors for the accents and put their name and/or number on the tongue. This is the first time anyone has offered a soccer boot with these choices. $75-$130. www.nike.com