LEGO and Nike Doing it Right for Kids!

LEGO and Nike just announced a partnership to promote activity in children with the introduction of footwear inspired by LEGO's popular BIONICLE Toa Nuva heroes.

The special-edition 'BIONICLE by Nike' shoes are designed for imaginative play inspired by the legendary Toa Nuva heroes. The shoes come with removable Toa Nuva masks that cover the toe-box. Additional masks can be purchased separately, so children can collect and change the masks for a single pair of shoes and "wear the power" of their favorite Toa Nuva hero.

BIONICLE by Nike shoes will be available in children's whole sizes 12C to 6Y, and will have a suggested retail price of $50 USD/$70 CAD. The shoes are sold with Tahu Nuva's red mask covering the toe-box. Five other collectible Toa Nuva accessory masks for the shoe's toe-box have a suggested retail price of $9.95 USD/$12 CAD a pair.

The shoes will be available at retail outlets including: Niketown, Niketown.com, LEGO Brand Retail Stores, LEGO.com, FAO Schwarz, as well as select Dillards, Nordstrom, Journey's Kidz, and JCPenney.

The shoes will be available first in the United States and Canada this November, and will launch globally in 2003.

For more information, visit www.nikego.com.

SOURCE Nike