For More Ways to Express Yourself Check Out the Evolution of Nike iD

NIKE iD puts the power of design in the hands of consumers to literally leave a personalized mark on the shoes they wear. Now, NIKE iD has expanded to include more products and customization options, giving consumers even more power to express themselves. But the excitement doesn't stop there. NIKE iD also uses the power of the 'Net to bring together consumer input with Nike's knowledge in a collaboration that makes the site reflect users' creative desires, personal style and performance needs.
Express Yourself at NIKE iD:
Available exclusively at nike.com, visitors to NIKE iD can also register for a free nike.com membership, the ultimate passport to online personalization.

Through the online experience, consumers are guided through a design process in which they can customize NIKE iD's new footwear offerings including the Air Presto iD, the Air Brush iD and the Air Sever Max iD. In addition, NIKE iD continues to offer personalization on the Men's AIR Understudy iD and Women's AIR Rising iD cross trainers, the Men's and Women's AIR Aragon iD running shoe and iD's for cross country (Zoom XC iD), football (Open Field ¾ iD), and basketball (Air Flight Notion iD).

Choose the base colors and accents, then add a personal I.D. - a name, nickname or personal motto -- made up of eight letters and/or numbers. For the safety of Nike's young designers, the Air Brush iD, made exclusively for kids, allows children to place an icon of their choice on the back of their shoes in lieu of their name.

Renderings of the personalized shoe appear in real time on the screen so customers can alter and/or approve their NIKE iD shoes before confirming their order. After completing an order, consumers will receive an e-mail confirmation of their NIKE iD purchase. Customers can expect their new creations in the mail within 14 to 21 days.

Stephanie Oakes is a fitness correspondent for Discovery Health Channel, a contributing editor for USA Weekend Magazine and the LA Times, and appears on NBC's 'Today in New York'. She can be reached at soakes@beststuff.com.