BestWeb: Nike's Super Cyber Store

Let Nike's holiday-inspired virtual store, NikeTown Online (niketown.nike.com), ease the hustle and bustle of the season with one-stop shopping for the best Nike has to offer. NikeTown Online has a new look for the holidays, along with several new features to make sports-minded holiday shopping easy this season, making it the ultimate destination for the best selection of Nike products.
Enhanced Shopping Features:

• Gift Recommender - Simply pick which person you're shopping for-"gifts for her," "gifts for him," "gifts for kids," etc. Choose the type of product and price point and NikeTown Online will act as your personal shopper by providing a list of recommended gifts, with price and product features listed.



• Nike 3D - See select Nike products from all views. This technology even allows you to see the inside of the product and how it works.



• Nike's Product Recommender - Don't know which Nike basketball or running wear to buy? Answer a few questions on the Product Recommender about gender, running and jumping habits and other individual characteristics. The Product Recommender will then suggest up to three footwear styles to match your specific needs. Use the Product Recommender to your advantage by printing out the results page and leaving it in a conspicuous place for a "hint" on what you want this holiday season.

Unique Gift Features:

• Gift Certificates-Let your friends and loved ones shop for themselves at NikeTown Online.



• NIKE iD - Personalize footwear for yourself or that special someone, selecting colors and a unique iD (see more below).



• Hot Nike Gear - Nike Air Prestos . . . new Nike Shox . . . Nike TechLab gadgets like the Heart Rate Monitor can be easily accessed at NikeTown Online.



• Tiger Woods Golf Balls - Celebrate Tiger Woods' U.S. and British Open victories with collectable tins commemorating his historical wins. Each tin contains a sleeve of signature Tiger Woods golf balls along with details about each tournament.

NIKE iD
When it comes to unique gifts, shoppers can't get any more creative than NIKE iD. With the click of your mouse, you can create one-of-a-kind kicks and add a personal name, or "iD," to your pair of Nikes. Customize the Air Presto iD with fresh color and pattern combinations. Imaginative and colorful patterns along with icon iD's make the Air Brush iD the perfect shoe for the special kid on your list. Or give the gift of design and purchase a gift certificate so loved ones can create their own customized kicks.




Nike Shox
Get holiday points by giving the sports enthusiast on your list the most anticipated Nike footwear product to launch in over a decade -- Nike Shox. From the www.nike.com homepage, visitors can click the Nike Shox icon to experience nike.com/nikeshox, demonstrating Nike's latest technology that is sure to put a "spring" in your step, whether you're interested in the basketball, running or cross training footwear.




Nike Golf
If golf is your game, Nike.com delivers the goods. Click on the golf holiday gift category to view specialty gifts including Tiger Woods signature golf balls, packaged in commemorative Tiger Woods Tins celebrating the champion's U.S. and British Open wins. Golf gift packs offer practical accessories and essentials like lightweight Carry Golf Bags and a wide variety of gloves are also available.



Nike TechLab
Nike TechLab gifts, where athlete-inspired innovation and technology collide, provide perfect presents for the gadget lover on your list.


The PSA Play 60 - a digital personal sports audio player, is lightweight, compact and designed for sport. Personalize the gift by logging onto www.nike.com/nikedigital, where you can use the PSA DJ Audio Mixer to download music to match the duration and intensity of a workout.




Also, the HRM Triax 100 heart rate monitor is an all-purpose sport watch combined with basic and advanced heart rate monitor functions, perfect for the runner on your list.



Nike, Inc., headquartered in Beaverton, Oregon, markets its products in more than 100 countries and is the world's leading authentic sports and fitness company.

Stephanie Oakes is a fitness correspondent for Discovery Health Channel, a contributing editor for USA Weekend Magazine and the LA Times, and appears on NBC's 'Today in New York'. She can be reached at soakes@beststuff.com.