Sony

January 9, 2008 -- Crowded handbags, trying to find that ring-tone and juggling your time is difficult in today’s busy world. That’s why Sony Ericsson has developed a stylish and easy to use accessory that will keep you in touch, look great and organize that active life – the Bluetooth headset HBH-PV712 Style Edition.

A headset truly designed for the modern woman that combines performance, functionality and style. From the tennis star to business women and young mothers, the Bluetooth Headset HBH-PV712 Style Edition is the ultimate tool for making the day go that little bit more smoothly. Read more

January 2008 – Sony Ericsson today unveiled the Z555, an elegant clamshell phone which combines a rich feature set with striking good looks. It’s a perfect match of the latest feature set with an innovative diamond design, intended to make one big style statement. Sony Ericsson introduces Gesture Control, which maximizes the use of the imbedded camera, making ignoring a call or snoozing the alarm as easy as a wave of your hand.

Together with the Z555, Sony Ericsson announced a series of stylish new accessories including a Design Collection of four leather bags all offering unique and creative carrying solutions, as well as three new sleek Bluetooth Headsets, HBH-PV708, HBH-PV770 and HBH-PV712. Read more

January 2008 – Sony Ericsson today announced the launch of the W350, a Walkman phone that offers the perfect blend of style and function. Featuring for the first time from Sony Ericsson, a flip phone that allows you to control your music at your fingertips, it offers a winning combination of ease of use, style and convenience. This latest addition to the Walkman phone family can be used with the new Bluetooth Headset HBH-DS205, also announced today, for the ultimate hands-free music experience.

“The W350 Walkman phone combines easy-to-use music and phone functions in a stylish, compact form,” said Ben Padley, Head of Music Marketing at Sony Ericsson. “It is designed to appeal to men and women on-the-go who want a stylish, compact phone that offers a complete MP3 experience at an affordable price.” Read more

Dec. 18 /PRNewswire/ -- On the heels of its launch of the first national electronics recycling initiative, Sony Electronics today announced a program to further encourage consumers to recycle their old television sets.

Sony will be offering, until March 15, 2008, a $100 coupon towards the purchase of a new Sony BRAVIA high-definition TV at Sony Style stores, online at sonystyle.com and through Sony Style telesales at 1-877-865-SONY for every old set recycled through the Sony Take Back Recycling Program, which kicked off September 15. Read more

Nov. 8 /PRNewswire/ -- Sony Computer Entertainment America Inc. (SCEA) today unveiled its 2007 holiday line-up, including a rich first-party and third-party software offering for the PLAYSTATION3 (PS3), PSP (PlayStationPortable) and PlayStation2 and a variety of hardware bundles for all PlayStation platforms. PlayStation systems' robust first and third-party software line-up demonstrates a continued commitment from both SCEA and third-party developers to the PlayStation family of products and aims to appeal to enthusiast and casual gamers alike.

"This holiday season we are offering our largest line up of quality software and hardware products to meet every taste, lifestyle and budget," said Scott A. Steinberg, vice president, product marketing, SCEA. "Triple-A masterpieces such as Uncharted: Drake's Fortune and Ratchet & Clank Future: Tools of Destruction and bundles such as the Daxter PSP Entertainment Pack and the SingStar PlayStation2 Pack, will demonstrate SCEA's commitment to providing consumers with the most diverse software and hardware on the market today." Read more

How many pictures do you have of your children from Far, Far, Away? Not the made up place from the movie “Shrek,” but the pictures where a zoom lens would have helped. Sony now delivers a small package with a BIG zoom function, with a realistic price in the new DSC-H3 camera. The 10x optical zoom lens comes with Super Steady Shot to guarantee the image is steady and clear. This little camera can shoot an ISO of up to 3200!

Another great feature is the ability to plug the camera directly into an HDTV, and run a slide show in all its glory in HD. Then, to make an amateur look more like a Pro, the camera has the DSLR system that can analyze captured data and determine the best exposure, and tonality of each picture before JPEG compression. Read more

Oct. 18 /PRNewswire-FirstCall/ -- Sony Computer Entertainment America Inc. (SCEA) today announced plans to introduce a new 40GB model of its PLAYSTATION3 (PS3) computer entertainment system. Beginning November 2nd, to further enhance the HD entertainment experience, the new 40GB PS3 model will come bundled with the blockbuster movie Spider-Man 3 Blu-ray Disc (BD) from Sony Pictures Home Entertainment, and will be available in North America for a suggested retail price of $399 (USD/CND). The company also announced that effective immediately, the current 80GB PS3 model will be available in North America for $499 (USD/CND), $100 below the original launch price.

"We're pleased to offer the consumer a lower price point without sacrificing the core technology components that make PS3 the most advanced high-definition entertainment system available. Every PS3 comes with a Blu-ray drive, HDMI output, an integrated Wi-Fi connection, Cell Broadband Engine and a built-in hard-drive," said Jack Tretton, President and CEO, SCEA. "This holiday season we'll be able to offer attractive retail pricing with a broad portfolio of outstanding games including Ratchet & Clank Future: Tools of Destruction, THE EYE OF JUDGMENT, Uncharted: Drake's Fortune, Heavenly Sword, Call of Duty 4: Modern Warfare, Assassin's Creed, Haze and RockBand." Read more

Oct. 9 /PRNewswire/ -- Sony Electronics today announced its second generation internal Blu-ray Disc (BD) writer drive for the computer aftermarket, which boasts 4X BD-R and 16X DVD+R recording speeds.

The new BWU-200S model cuts BD-R burning time by half compared to the first generation model, allowing for a full 50GB BD-R disc to be recorded in about 45 minutes. It also features improved DVD burning speeds, making it a multi-format combo burner that eliminates the need for more than one drive in a system. Read more

Oct. 2 /PRNewswire/ -- In its version of a literary sequel, Sony Electronics is taking the cover off a new edition of its ground-breaking Reader Digital Book this month.

The new Reader (model PRS-505) features a svelte body design and is available in two colors -- silver and dark blue. Re-styled controls more closely mimic paper page turns and allow for quick, intuitive navigation.

A next-generation electronic paper display delivers faster response and a higher contrast ratio for easy reading even in bright sunshine. Eight levels of gray scale provide for crisp and clear text, images, and graphics. Read more

Sept. 25 /PRNewswire/ -- Sony Electronics today unveiled a line of fashionable, entry- level PCs -- the VAIO NR series starting at about $750 -- which is the lowest-priced notebook the company has ever introduced.

The new series is available in three colors: Wenge -- a rich brown with copper accents; silk -- a bright white with a matte finish; and granite -- a silver hue with natural tones.

The notebooks feature a textured chassis with a comfortable, fabric-like feel that is pleasing to the eye and cool to the touch. Their slim, modern design incorporates rounded corners and beveled edges, making them easier to insert and remove from carrying cases when on-the-go. Read more