This year, Verbatim (Latin for "literally") celebrates 40 years of enhancing the digital lifestyle of consumers, businesses and professionals with data storage innovation.
Since its founding in 1969, the company has been at the forefront in the development of data storage technology –
from floppy disks and magneto-optical storage media to the CD and DVD formats and the latest high-definition Blu-ray Disc (BD) media.
In the early years, the company joined industry leaders such as IBM in rolling out the 8-inch floppy diskette, Shugart in announcing the 5.25-inch floppy diskette and Sony in introducing the 3.5" micro diskette (1MB). Focused on increasing its share of the rapidly growing floppy disk market, Verbatim continued to pioneer advancements such as the launch of its high-density 1.6MB mini diskette, its 2MB micro diskette and the DatalifePlus® (Teflon-protected) diskette and soon became the world's largest producer of floppy disks.
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