Pure Digital

November 14, 2008 —The maker of Flip Video – the best-selling family of affordable and simple-to-use digital camcorders – today introduced its latest breakthrough product: the Flip MinoHD. The world’s smallest high definition camcorder at just over three oz., this remarkably slim camcorder makes capturing and sharing HD video easy and affordable. The stylish Flip MinoHD from Pure Digital Technologies, priced at $229.99 (MSRP), records up to 60 minutes of HD video and features Flip Video’s new FlipShare software, also announced. This advanced on-board software platform allows consumers to plug the camcorder’s signature flip-out USB arm into any computer for easy drag-and-drop video organizing, editing and sharing on YouTube, MySpace, AOL Video or via email.

This latest innovation from Pure Digital Technologies builds on the success of its wildly popular Flip Video camcorder line. Since its launch last year, Flip Video has sold over 1.5 million camcorders and currently has the number one best-selling camcorder in the U.S., according to the latest rankings from leading market research firm The NPD Group. Read more

Sept. 12 /PRNewswire/ -- Pure Digital Technologies today introduced the Flip Video Ultra Series, its next-generation line of highly compact digital camcorders to make it easier than ever for on-the-go consumers to shoot and share high-quality video. Slim-sized to fit neatly into any pocket, the Flip Video Ultra Series provides unmatched portability and simplicity for capturing, editing and sharing video -- anytime, anywhere.

The Flip Video Ultra Series is the newest member in Pure Digital's popular Flip Video family of digital camcorders, the world's first camcorders with on-board software to enable editing, organizing, and seamless video uploading to AOL, YouTube and other video sharing sites. Flip Video Ultra showcases Pure Digital's next-generation video processing technology, which delivers stunning video and sound quality, even when played on large-screen TVs. The Ultra Series continues Pure Digital's pioneering of a new category of camcorder that puts the power to instantly capture, edit and share video in the pocket of everyday consumers. Read more

May 1 /PRNewswire/ -- Pure Digital Technologies today introduced Flip Video, a new line of digital camcorders designed to revolutionize how everyday consumers shoot and share video. These remarkably simple and affordable devices feature a major advance in video sharing technology combined with an ultra-portable design and easy video capture and editing. Developed with Internet video sharing software integrated into the device, Flip Video (www.theflip.com) is the first camcorder to seamlessly upload directly to YouTube and other online video sharing sites. Available today at major retailers nationwide -- in time for giving gifts to moms, dads and grads -- Flip Video camcorders capture life's spontaneous moments, no matter where or when they occur. The camcorder retails at $119.99 for the 30-minute model and $149.99 for the 60-minute model. Read more

Oct. 16 /PRNewswire/ -- Video sharing on the Internet is not just for the techno-savvy anymore, thanks to the new Pure Digital Point & Shoot Camcorder available the first week of November at retailers nationwide for just $129.99. Through the company's new relationships with Google Video and Grouper Networks, the Pure Digital Point & Shoot Camcorder has taken sharing home videos online to a whole new level of simplicity and convenience. The camcorder has built-in software that enables users to connect directly to video sharing web sites, paving the way for everyone from moms to teens to share video easily -- privately or publicly -- on this popular new breed of sites. Read more

For those photographically challenged, the best camera is often a simple one, with no bells, buzzers, or gadgets to complicate the picture. The less there is in terms of plugs, buttons, and controls, the easier it is to capture the moment. The same goes double for camcorders—no matter how much they seem to improve, some are still just too complicated to use. Pure Digital has a solution to that problem, though: their new Point & Shoot Camcorder.

With one-touch recording and zoom buttons, capturing the special moment is a snap. The 1.4” color screen is perfect for viewing those precious moments—and easily deleting the bits you don’t want to keep. Up to 30 minutes can be recorded on the Point & Shoot Camcorder in one continuous recording, or many smaller ones. Then, the camera can easily be snapped into a TV or PC for easy viewing or sending of files. Read more

May 2 /PRNewswire/ -- Pure Digital is introducing the world's first point and shoot camcorder just in time for Mother's Day. Available starting today at Target stores nationwide, the Pure Digital Point & Shoot Camcorder is the first ever end-to-end solution for creating, sharing, and archiving high quality home movies. The new Pure Digital Point & Shoot Camcorder is a great value at under $130 and allows anyone to easily record and share their memories with just a push of a button. The camcorder plugs directly into any PC or TV and has built-in sharing software to make instant viewing and e-mailing of videos a snap. It is the perfect solution for anyone who wants to share everyday moments without the hassle of learning to operate and lug around a bulky and expensive traditional camcorder. Read more