PowerShot

Experience the First-Ever Touch Screen PowerShot Camera; Celebrate the Resurgence of the S-Series Digital Camera Line; Capture a Memorable Shot with the New High Sensitivity System

August 19, 2009 – Canon U.S.A., Inc., a leader in digital imaging, today announced six new PowerShot cameras offering diverse photographic options for users who have just begun their photographic journey or have been mastering their skills for many years. The new camera line-up delivers the unique features users want, with the superb image quality, ease-of-use and stylish design they have come to expect from Canon.

Whether a professional photographer looking for a smaller camera to tote along on assignment or a snap-happy sports fan heading to the big game, the new PowerShot digital cameras give users options for upgrading their shooting experience. All of the new cameras feature Optical Image Stabilization and use the DIGIC 4 Image Processor, the proprietary technology that accounts for the cameras' higher performance levels, improved signal processing speeds and enhanced image quality. Smart AUTO technology can now track moving faces and 22 different shooting situations (up from 18 previously) by identifying the surroundings to help ensure proper lighting and focus, providing the confidence to deliver high-quality photos in virtually any situation, from group snapshots, to landscapes, to portraits and more.Read more

February 2009 – Canon U.S.A., Inc., a leader in digital imaging, today introduced 10 new PowerShot cameras that offer an array of photographic options for the entry-level consumer right up to the photo enthusiast. Whether on a family vacation, swimming in an ocean or out for a night on the town, the new line-up of PowerShot digital cameras enable consumers to customize their photographic experience to their personality with color, style and features galore.

Most PowerShot cameras for 2009 feature Canon’s exclusive DIGIC 4 Image Processor, with proprietary technology which accounts for the camera's higher performance levels, including improved signal processing speed and higher image quality. This new chip paves the way for a host of features including Canon’s new Smart AUTO. Smart AUTO intelligently selects the proper camera settings based on the specific shooting conditions of each scene, ensuring that all images are accurately focused, exposed, stabilized and white-balanced before the shutter is even pressed. Using data derived from Canon’s Optical Image Stabilization, Genuine Face Detection and Motion Detection Technologies, Smart AUTO automatically adjusts a multitude of settings including brightness and hue, during various shooting situations. Another enhancement available with select PowerShot models is Blink Detection Technology, which uses the Face Detection function to display an icon after shooting with a warning that someone’s eyes were closed (such as when blinking) during shooting. Unlike other systems which prevent users from taking a photo, Canon’s Blink Detection Technology lets users know immediately whether there’s any need to reshoot the image, thus providing a far more intuitive experience. Read more

November 3, 2008 -- Do you want a taste of pop star stardom? Canon U.S.A. is looking to turn this dream into a reality for three lucky people. Three finalists will be selected to receive the ultimate Pop Star Experience in New York City, a pair of Z100’s Jingle Ball tickets and a PowerShot SD1100 IS Digital ELPH camera. While in New York City, the finalists will receive a makeover, singing and dancing lessons with a professional instructor and a meet and greet with international pop star, Leona Lewis. Each finalist will then record a sixty to ninety second long music video to their rendition of “Better In Time” that will be posted on www.powershot.com for America to vote on. The finalist who receives the most votes will receive $5,000 to continue their dream of becoming America’s next big pop star.

HOW: Entrants submit a thirty second video showing why they should be selected as one of the finalists of the Canon U.S.A. “So You Want to be a Pop Star” contest. Those interested in entering the contest can submit their video on www.powershot.com

WHEN: Videos can be submitted from November 3, 2008 until November 30, 2008. The voting for the finalists will run from December 15, 2008 to December 31, 2008 with the winner being announced the week of January 5, 2009. One lucky voter will also win a Canon PowerShot SD1100 IS Digital ELPH camera.

SOURCE Canon

September 17, 2008 – Canon today introduced the expansion of the ever-popular ultra-zoom SX-Series, the PowerShot SX10 IS digital camera. The new digital camera features a wide-angle (28 mm – 560 mm) 20x optical zoom lens, an Optical Image Stabilizer (OIS), Canon’s new DIGIC 4 image processor and a smooth, curved grip that fits in the hand comfortably. This compact camera is capable of capturing long-range shots of soccer field action from the bleachers or sunsets from your hotel balcony easier. Photographers can now quickly zoom in close enough to capture facial expressions and details from far away.

In addition to its ultra-zoom capabilities and new DIGIC 4 image processor, the Canon PowerShot SX10 IS digital camera is loaded with a full range of performance and convenient features that camera enthusiasts have come to expect from Canon – 10.0 megapixel resolution, Genuine Canon Face Detection Technology, large 2.5-inch vari-angle LCD screen and MovieSnap mode for capturing high-resolution still images while shooting video. Read more

August 26, 2008 – Canon U.S.A., a leader in digital imaging, is expanding its iconic PowerShot digital camera line with the introduction of its new, stylish and easy-to-use PowerShot E1 digital camera, targeted to the teen and tween markets. Whether taking photos with a “BFF” at a slumber party, snapping shots while watching a hot band perform or capturing cap-and-gown moments for a scrapbook or brag book, the PowerShot E1 digital camera offers just the right combination of intuition and style. Sporting a rounded and curvy, yet trendy form factor, the camera comes packed with the features and technology consumers have come to expect from Canon, but with a friendly price-point of $199. This camera incorporates a 10-megapixel resolution, 4x Optical Zoom-lens; with Optical Image Stabilization, Canon’s Face Detection Technology and Easy Mode. Read more

The Canon PowerShot A650 IS is based around a 6x optical zoom lens -- the 35mm equivalent of a 35 to 210mm zoom, an excellent range for all-purpose photography. It also includes a high resolution 12-megapixel sensor, more than enough for tack-sharp 13x19-inch prints. Despite its high resolution, the Canon A650 IS offers an ISO range that's been extended at the top end for an equivalent of ISO 80 to 1,600 (with the ability to extend this to ISO 3,200 in one of the Scene modes, albeit at a lower resolution).

The Canon A650 IS sports an articulating 2.5" rear-panel LCD and a real-image optical viewfinder. In addition to fully automatic shooting, it features aperture-priority and shutter-priority exposure modes and even fully manual shooting, welcome options for more sophisticated users. There's also a wide range of 14 scene modes, including an Underwater scene mode that adjusts color balance and exposure for use with an optional underwater housing. The Canon PowerShot A650 also offers a range of metering modes, including evaluative, center-weighted, spot, and face detection-linked metering. Read more

January 24, 2008 -- Canon U.S.A., Inc. is expanding its acclaimed and perennially popular A-series of PowerShot digital cameras with the introduction of three new, easy-to-use, easy-to-afford, feature-rich models: the optically image stabilized 8.0 megapixel PowerShot A590 IS; the 8.0 megapixel PowerShot A580, and the creatively color-keyed 7.1 megapixel PowerShot A470 digital cameras.

As always, a high level of technological wizardry – forged over Canon’s 70 years of imaging innovation and continually refined to meet the photography needs of every user from the tentative first timer to the passionate photo pro – is part of the birthright of every Canon A-series camera. Add in these cameras’ ultra-affordable pricing – ranging from an estimated $129 - $179 each – and the ever-present convenience and cost effectiveness of power driven by two AA batteries (rechargeable recommended, but standard alkaline are acceptable) and it is no small wonder that Canon’s PowerShot pedigree remains popular among consumers. Read more

January 24, 2008 – The PowerShot SD1100 IS Digital ELPH camera –the newest entry in Canon U.S.A., Inc.’s ever-fashionable line of catwalk-worthy ELPH cameras -- adds another dimension to the line’s active lifestyle eye appeal: color. Whether the activity du jour involves painting the town red, dancing ‘til dawn, soaking up golden rays as the sun rises over a coral-colored beach or getting lost in a loved ones’ baby blues, these petite and colorfully clad cameras make the scene and capture it, for the magic of the moment or for more enduring memories.

The Canon PowerShot SD1100 IS Digital ELPH camera is offered in five lyrically named designer shades that suit the style, present the personality and express their user’s taste and tempo. From the eclectic mix of antique elegance and au courant accessorizing of Bohemian Brown; the shimmering chic and subtle heat of Pink Melody; the wistful and occasionally wild stirrings of Rhythm and Blue, and of course, the exquisite refinement and enduring appeal of precious metals conveyed by the PowerShot SD1100 IS Digital ELPH camera dressed only in its Golden Tone skin or catching the array of light -- both brilliant and soft—as it plays on the camera body’s Swing Silver sheen, these cameras capture the images at hand while conveying a picture of their users worth at least a thousand words. Read more

August 20, 2007--Canon U.S.A., Inc. announced today that its acclaimed G-series has a new top-of-the line model – the PowerShot G9 digital camera. The PowerShot G9 digital camera offers serious shooters and value-minded professionals a feature-packed camera with many of the advanced photographic capabilities of a high-end Digital SLR camera, in a lightweight, compact package at an affordable price.

The PowerShot G9 digital camera features the same matte black, retro-hip design that G-series fans have come to appreciate, with a simplified control layout that is versatile yet easy to understand. This camera is loaded with Canon’s latest and most advanced technologies, while raising the bar with the addition of RAW Mode, usually reserved for larger and more expensive SLR cameras. Read more