Lexar Media's Enhanced Memory Stick Lights When It Writes

Feb. 24-27/PRNewswire-FirstCall/ -- Lexar Media debuts its new enhanced Memory Stick at the Photo Marketing Association trade show (PMA), Orlando, Florida, on February 24-27. Lexar Media's enhanced Memory Stick comes in a translucent purple shell and features a built-in LED "in-use" indicator that "lights when it writes" to reduce the risk of corrupting data due to premature removal from a host device. "Lexar Media is pleased to bring this new enhancement to the highly successful Memory Stick format," said Eric Stang, president and CEO, Lexar Media. "Anyone can occasionally lose data by removing digital media cards prematurely. Even worse, improper memory card removal can sometimes cause complete card failure. Our new data-safe light lets users know when their data has been safely stored to the card, providing an extra level of protection."

Memory Stick storage media, the size of a stick of chewing gum, has become increasingly popular since its introduction. In the fourth quarter 2001, Memory Stick accounted for almost 22 percent of all consumer memory cards sold in the U.S., according to NPD Intellect Market Tracking, a leading provider of sales tracking data for consumer electronics, imaging and computer hardware.

The new Memory Stick's LED lights when it writes and will stop blinking once data has been fully and safely stored or transferred to a device.

Available in 32, 64 and 128MB capacities with suggested retail prices starting $29.99, the new Memory Stick will ship to retailers worldwide starting March 2002. Lexar Media's new Memory Stick works in all Memory Stick-compliant devices, including digital cameras, MP3 players, video cameras, computers and printers.

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SOURCE Lexar Media, Inc.