Memory Keepers Create, Edit, Pass Around Pro-Looking Videos from Their Desktop!

Family memory keepers have increasingly done away with the digital shoebox and are sharing photos, videos and digital photo albums on home TVs and across the Internet. Memory keepers are usually married females who enjoy taking photos and videos (especially when children are involved) and are very comfortable in working with editing and sharing solutions such as Pinnacle Studio 12.

The needs of the camera/camcorder/content production user are no longer being met with a single solution. For example, Pinnacle’s research shows there were measurable differences among the age groups as well as male/female, married/single and the number of children in the households.

The company found that the female of the household is not only taking over the management of capturing family moments and memories, but also wanted to do more with them than simply leaving the images on memory cards or storing them on the family’s computer hard drive.

With Pinnacle System’s video editing software suite, Pinnacle Studio 12, individuals have everything it takes to create flashy, polished, Hollywood-style videos. For example, editing templates provide stunning results and include Hi-Fi audio, transitions and effects. Plus, you can archive your videos, upload them direct to YouTube or enjoy them on DVDs and portable devices.

Whether you’re a hesitant first-timer or a seasoned video expert, Pinnacle helps fulfill your passion to create and share professional-looking movies featuring rich soundtracks, slick transitions, and other dazzling special effects.

The product family includes three flavors to fit the needs of aspiring and expert video makers:

• Simplified editing for novices who want to make real movies from their videos but have little or no experience with video production
• Studio Plus brings enhanced tools for hobbyists familiar with editing video and adding theme-based effects
• Ultimate delivers professional strength editing and special effects capabilities for enthusiasts and movie makers creating full-featured video masterpieces

While the prosumer and hobby photography/videography arena has been growing modestly the past few years, the number of family memory keepers has risen significantly with the emergence of digital imaging.

These individuals shoot the photos and video at most family events and experiment with their content, often mixing stills with video clips and even TV content. More than half of them use software such as Pinnacle Studio to create really exciting photo shows and produce beautiful digital scrapbooks.

Pinnacle’s Studio version 12 provides a finely tuned blend of intuitive simplicity and feature rich sophistication that make capturing, creating/editing and distributing your videos as easy as 1-2-3!

1. Capture and Import Videos

• Directly import digital videos, photos, and audio from a wide range of devices including DV, HDV and AVCHD camcorders, and digital still cameras.

2. Create and Edit Videos

• Utilize streamlined HD workflow—from import to native editing to export—with advanced AVCHD editing capabilities including Blu-ray format authoring on standard DVD media.
• SmartMovie—choose your video clips, theme and music, and it does all the work for you!
• Use the precise keyframe control of proDAD VitaScene to apply expert color effects, blurring and other filters, and dramatic movie-style lighting.
• Create polished openings, endings, and chapter separators using pre-built themes and templates designed by professional artists.
• Layer a variety of elements including video clips, still photos, animated graphics, titles, and even hi-fi audio with Pinnacle Montage theme-based editing.
• Make your video look like film—Magic Bullets Looks, a ground-breaking plug-in that lets you define footage style, add warmth to a video, or match the look of your favorite blockbuster movie.
• Create a rich, resonant soundtrack with easy-to-use digital audio controls and monitors.
• Create sophisticated title animations using Boris Graffiti precision titling tools.

3. Distribute Videos on DVDs, YouTube and Mobile Devices

• When you’re finished editing, author your HD footage to a Blu-ray disc with full motion menus.
• Use one-click Web publishing to upload your finished product on Web sharing sites like YouTube and Yahoo! Video.
• Export your movies to Flash video or output videos to PSP, iPod, and 3GP- and DivX-certified mobile phones.

Today’s digital imaging memory keepers are no longer satisfied with a “one size fits all” approach to the camera, software or services they use. Instead, each segment wants products – devices, software and services – that meet their specific needs. “And in almost every instance, the solution has to blend smoothly into their Web 2.0 activities.”

The Pinnacle Studio version 12 product complete product line available at Best Buy and other leading retailers.