Kodak Previews New Max 400 Film

The new improved Max 400 film is the most versatile 400 speed film ever -- ideal for everyday snapshots in sunlight, room light, or low-light, action or still, so consumers don't need to worry about which film speed to use.
The film is the fastest 400-speed film that delivers increased color saturation, excellent skin tone reproduction and less grainy prints. Compared to other 400 speeds, the new Max 400 delivers better low light pictures, increased flash range and capturing action. It's ideal for digital applications like scanning to your PC. The improvement comes from increased sensitivity to light (which is the speed of the film) that makes it possible to deliver the above features. Suggested retail price $6.00-7.00, available late-March.