Pentax

PENTAX just announced a FOCUS ON SAVINGS rebate that offers a $100 prepaid card on a choice of PENTAX lenses. From now until January 15, 2010, K-7 buyers can select from more than 20 lenses (listed below) and receive a $100 VISA prepaid card rebate for each and every qualifying lens* purchased at the same time. Read more

PENTAX just announced a $100 instant rebate program effective until October 31, 2009 on the K-7 body and three lens kit configurations.

The PENTAX K-7 is weather and dust resistant and features 14.6 megapixels, a PRIME II engine processor, HD Video, Live View and Shake Reduction that works with every PENTAX lens ever produced.

Pricing:

PENTAX Camera	Before Rebate*	Instant Rebate	After Rebate
PENTAX K-7 Body	$1299.95	$100.00	$1199.95
K-7 w/18-55mm WR Lens Kit	$1399.95	$100.00	$1299.95
K-7 w/18-55mm WR and 50-200mm WR Lens Kit	$1549.95	$100.00	$1449.95
K-7 w/16-45mm Lens Kit	$1699.95	$100.00	$1599.95

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PENTAX today unveiled the K-x digital SLR. This latest PENTAX camera has high-end features including Live View and HD video. And, with a one-handed shooting design and easy-to-use operation, the K-x is perfect for people stepping up from a point and shoot to their first digital SLR. Priced at just $649.95 (for body with DA L 18-55mm lens), the K-x will be available in black and white in October 2009. The K-x will also be available in limited edition red and navy colors.

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Not only did PENTAX just announce a new waterproof digital camera, they added two new compact digital cam's to the Optio line, the ultra-slim P80 and the entry-level E80.

The 12.1 megapixel Optio P80 has a 2.7 inch LCD with 230,000 dot resolution, a 4X wide angle optical zoom (equivalent to 27.5-110mm focal length), widescreen HD video capture up to 720p, and is just over one-half inch at its slimmest point.

Other features include:

• PENTAX Shake Reduction (SR) technology features Pixel Track SR, Digital SR, and Movie SR to stabilize images and video for beautiful, blur-free results.
• Fast Face Detection technology sees up to 32 faces in as little as 0.03 seconds for easy portrait photography.
• Smile Capture automatically captures pictures when your subject smiles, and Blink Detection alerts you if your subject's eyes are closed during the exposure.
• PENTAX Auto Picture mode automatically selects from eight shooting modes for beautiful images in any setting.
• Sensitivity up to ISO 6400 boosts shutter speeds to freeze subject movement for blur-free images even in low lighting.
• An improved Face Detection AF & AE function that now captures subject faces from an angle.

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PENTAX just unveiled their latest waterproof digital camera, the Optio WS80. This 10 megapixel camera features a 5X internal optical zoom, a 2.7-inch LCD and is less than an inch thick. Photos and HD video can be taken up to five feet (1.5 meters) underwater.

The WS80 has a water-repellent SP (Super Protect) coating on the protective glass panel that covers the zoom lens. Because of this, the camera can be rinsed with fresh water if it becomes covered with dirt or sand.

Other features include:

• Fast Face Detection technology sees up to 32 faces in as little as 0.03 of a second
• Smile Capture automatically releases the shutter when a subject smiles and Blink Detection alerts the photographer if the subject's eyes are closed during the exposure.
• PENTAX Shake Reduction (SR) technology features Pixel Track SR, Digital SR, and Movie SR, stabilizing your images and video for blur-free results.
• PENTAX Auto Picture mode automatically selects from eight shooting modes for beautiful images in any setting.
• Sensitivity up to ISO 6400 boosts shutter speeds to freeze subject movement for blur-free images even in low lighting.

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The PENTAX Optio W80 is more adventure-proof than ever. This latest PENTAX digital camera is waterproof, dustproof, coldproof, and now shockproof enough to withstand impact from a fall of more than three feet (one meter).

The Optio W80's waterproof design withstands depths of up to 16 feet (5 meters), as well as allowing full underwater photos and video for up to two hours. On dry land, the rugged, shockproof design protects against drops of up to 3.3 feet.

It also boasts 12.1 megapixels, a 5X internal optical zoom (equivalent to 28-140mm), a slim one inch body, and a wide angle 28mm lens. A Super Protect (SP) coating applied to the mineral crystal cover of the internal zoom lens helps repel water, grime and finger marks. Read more

A new 14.6 megapixel CMOS sensor has been rebuilt from the ground up to minimize noise and adds a four channel output for fast image capturing and the ability to record HD quality movies.

The magnesium alloy encased K-7 will capture video at 1280x720 resolution with a 16:9 aspect ratio (720p), 1536x1024 resolution with a 3:2 aspect ratio or 640x416 resolution with a 3:2 aspect ratio (VGA quality). All of these will be shot at 30fps.Read more

If there is one camera company that is listening to the economic problems of the country, it's PENTAX. They just announced yet another Instant Rebate Program effective May 1 – May 9, 2009 on select digital cameras. Get a $30 instant rebate on the PENTAX X70 Megazoom digital camera and a $50 instant savings on the PENTAX K2000 digital SLR single lens kit.

The 12 megapixel X70 features a 24X zoom and is compact…making it a great camera for summer travel. The PENTAX K2000 is a good choice for entry-level digital SLR photographers who are ready to step up from their compact digital camera.

Pricing of the cameras are as follows:

• The PENTAX X70 is priced at $399.95 before rebate. After the $30 instant rebate, the X70 is $369.95.
• The PENTAX K2000 digital SLR kit with DA L 18-55mm lens has an MSRP of $549.95 before instant rebate. After the $50 savings, the price is $499.95. What a deal!

More information about the program and these products is available at: www.pentaximaging.com and www.pentaxwebstore.com.

PENTAX today announced an Instant Rebate Program effective April 3 – April 11, 2009 on select digital cameras. The savings range from $20.00 to $50.00 on three compact digital cameras and one digital SLR kit. The following cameras will offer instant savings:

PENTAX Camera	Before Rebate*	Instant Rebate	After Rebate
Optio E70	$139.95	$20.00	$119.95
Optio P70	$199.95	$20.00	$179.95
Optio W60	$299.95	$50.00	$249.95
PENTAX K2000 Digital SLR Kit	$599.95	$50.00	$549.95

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PENTAX’s new 12 megapixel X70 megazoom camera that we told you about last week is now available for preorder on the PENTAX website.

Just to name a few of the features, the X70 includes a 24X zoom lens and has a 2.7-inch LCD monitor, aperture/shutter priority and metered manual modes, face detection, 720p HD movie mode, true hardware sensor-movement Shake Reduction, a high-speed burst mode that captures 11 images per second.

Head on over to the PENTAX web store for more information and to preorder the X70 for $399.95. It will ship in April 2009.