Pentax

Yesterday we told you about the new Optio W90 waterproof digital camera from PENTAX. If you're looking for camera with more zoom, PENTAX also announced the X90, the company's latest megazoom digital camera.

Featuring a 26X megazoom, super-telephoto lens (26-676mm equivalent), the 12.1 megapixel X90 also sports a 2.7 inch LCD with anti-reflection coating, electronic viewfinder with new diopter adjustment and includes a Macro mode that focuses to less than one inch away from photo subjects.

Additional features include:

• Triple Shake Reduction technology includes a mechanical sensor-shift SR mechanism, Digital Pixel Track and high ISO SR, and Movie SR
• High speed continuous shooting up to 11 frames per second
• Lithium Ion battery and improved power efficiency
• Eye-Fi connectivity
• HDMI port

This week PENTAX announced the eleventh generation Optio waterproof digital camera. Not just waterproof to 20 feet, the new Optio W90 is also shockproof to 4 feet, dustproof and coldproof to sub-freezing temperatures.

The rugged Optio W90 features 12.1 megapixels, a 5X optical zoom (28-140mm equivalent), 2.7 inch LCD with 16:9 widescreen aspect ratio, records 720p HD video at 30 frames per second, and has a Digital Microscope mode with LED lens lighting for photographing small subjects as near as 1cm from the camera. Eye-Fi wireless SD memory card connectivity and an HDMI port are also included.

The PENTAX Optio W90 will be available in black and pistachio green this April for $329.95. A waterproof infared remote control (sold separately) will also be available at the same time for $29.95.

PENTAX just announced three new digital cameras, the Optio 1-10, Optio H90 and a new, affordable Optio model priced under $100 - the E90!

The Optio I-10 is the first in the new Optio I line from PENTAX. With an SLR-shaped body, the Optio I-10 features a wide angle, 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel CCD sensor, 2.7 inch widescreen LCD, and HD video capture at 720p and 30 FPS. The camera also includes a mechanical sensor shift Shake Reduction system, Pixel Track Shake Reduction, Smile Capture, Blink Detection and Face Detection that spots up to 32 faces (including dogs and cats!). Read more

PENTAX just announced a new lens geared toward the outdoor photographer. The weather-resistant smc PENTAX D FA MACRO 100mm F2.8 WR lens was designed for use with PENTAX digital SLR cameras. When used with a PENTAX K-7, K20D, K200D or K10D digital SLR camera body, the lens works well in outdoor conditions such as rain, mist, water spray and splashes. For even more protection, the lens has the PENTAX-original SP (Super Protect) surface coating which repels dust, water and grease.

This PENTAX macro lens features an aluminum barrel, and the focus ring has been upgraded for manual-focus operation. It is also the first PENTAX interchangeable macro lens with a completely rounded diaphragm blade for natural bokeh at wide apertures, while minimizing the streaking effect of point light sources.Read more

PENTAX just announced a FOCUS ON SAVINGS rebate that offers a $100 prepaid card on a choice of PENTAX lenses. From now until January 15, 2010, K-7 buyers can select from more than 20 lenses (listed below) and receive a $100 VISA prepaid card rebate for each and every qualifying lens* purchased at the same time. Read more

PENTAX just announced a $100 instant rebate program effective until October 31, 2009 on the K-7 body and three lens kit configurations.

The PENTAX K-7 is weather and dust resistant and features 14.6 megapixels, a PRIME II engine processor, HD Video, Live View and Shake Reduction that works with every PENTAX lens ever produced.

Pricing:

PENTAX today unveiled the K-x digital SLR. This latest PENTAX camera has high-end features including Live View and HD video. And, with a one-handed shooting design and easy-to-use operation, the K-x is perfect for people stepping up from a point and shoot to their first digital SLR. Priced at just $649.95 (for body with DA L 18-55mm lens), the K-x will be available in black and white in October 2009. The K-x will also be available in limited edition red and navy colors.

Read more

Not only did PENTAX just announce a new waterproof digital camera, they added two new compact digital cam's to the Optio line, the ultra-slim P80 and the entry-level E80.

The 12.1 megapixel Optio P80 has a 2.7 inch LCD with 230,000 dot resolution, a 4X wide angle optical zoom (equivalent to 27.5-110mm focal length), widescreen HD video capture up to 720p, and is just over one-half inch at its slimmest point.

Other features include:

• PENTAX Shake Reduction (SR) technology features Pixel Track SR, Digital SR, and Movie SR to stabilize images and video for beautiful, blur-free results.
• Fast Face Detection technology sees up to 32 faces in as little as 0.03 seconds for easy portrait photography.
• Smile Capture automatically captures pictures when your subject smiles, and Blink Detection alerts you if your subject's eyes are closed during the exposure.
• PENTAX Auto Picture mode automatically selects from eight shooting modes for beautiful images in any setting.
• Sensitivity up to ISO 6400 boosts shutter speeds to freeze subject movement for blur-free images even in low lighting.
• An improved Face Detection AF & AE function that now captures subject faces from an angle.

PENTAX just unveiled their latest waterproof digital camera, the Optio WS80. This 10 megapixel camera features a 5X internal optical zoom, a 2.7-inch LCD and is less than an inch thick. Photos and HD video can be taken up to five feet (1.5 meters) underwater.

The WS80 has a water-repellent SP (Super Protect) coating on the protective glass panel that covers the zoom lens. Because of this, the camera can be rinsed with fresh water if it becomes covered with dirt or sand.

Other features include:

• Fast Face Detection technology sees up to 32 faces in as little as 0.03 of a second
• Smile Capture automatically releases the shutter when a subject smiles and Blink Detection alerts the photographer if the subject's eyes are closed during the exposure.
• PENTAX Shake Reduction (SR) technology features Pixel Track SR, Digital SR, and Movie SR, stabilizing your images and video for blur-free results.
• PENTAX Auto Picture mode automatically selects from eight shooting modes for beautiful images in any setting.
• Sensitivity up to ISO 6400 boosts shutter speeds to freeze subject movement for blur-free images even in low lighting.