Olympus

You've been using point-and-shoot digital cameras for years, perhaps with mixed results, and now you're starting to wonder if it's time to invest in a digital single lens reflex camera. The type of camera that's right for you depends on how serious you are about capturing high-quality images.

Your compact point-and-shoot is probably all you need if you're taking mostly family shots: your mom blowing out candles on her 60th birthday, your daughter pulling to her feet for the first time, your son hitting a home run on the Little League field. But if you're the kind of photographer -- amateur or professional -- who is literally sprawled on the floor of the basketball court, determined to get the perfect action shot, you are probably ready to make the switch to a digital SLR camera.

Digital SLR cameras typically cost much more than regular digital cameras -- in some cases several hundred dollars more -- but many photographers feel that the high-quality images they produce are worth the extra expense. DSLRs, which use a mechanical mirror system and pentaprism to direct light from the lens to an optical viewfinder on the back of the camera, have multiple image sensors and excellent light sensitivity. Plus they have a wide variety of settings and can be souped up with add-on lenses and flash units -- all of which allows you greater flexibility and control in getting just the right shot. Read more

March 31, 2009 – Olympus announces its new entry-level digital single lens reflex (DSLR) camera, which is small in size and powerful in creativity. The new E-450 continues the E-400 series' heritage of a small and portable design, powerful features, and ease of use for any skill level, including first time digital camera users. Thanks to Art Filters pioneered with the E-30 and E-620, the E-450 provides consumers with the creative freedom to capture their images in new fun and exciting ways.

The three Art Filters – Pop Art, Pin Hole and Soft Focus – bring greater creativity and freestyle experimentation to the new E-450. The creative filters were first introduced in Olympus' E-30 prosumer DSLR earlier this year, and now enable consumers to express themselves and capture it all – limited only by their imagination. The E-450 offers the 10-megapixel imager and other features from the E-420.

The new camera also provides heavyweight technologies, including a bigger, more viewable 2.7-inch LCD and fast consumer-friendly On-Screen Autofocus, Face Detection, Shadow Adjustment Technology and Perfect Shot Preview to get the most out of the Live View experience. Additionally, when it comes to Live View, not all LCDs are created equal. At 2.7-inches, the portable E-450 LCD is large enough for users to compose and review images without squinting. The small camera’s LCD is part of a camera with technologies intelligent enough to take advantage of the Live View photography experience. These innovative technologies include: Read more

March 2, 2009 – Consumers looking to further express their identity through their cameras have found a new outlet – customizable Skinit skins for their Olympus digital compact cameras. The two companies are partnering to put the creative skinning power in consumers’ hands.

“Beyond capturing great images, Olympus digital compact cameras can be great accessories and consumers can take this to the next level with a personalized design,” said Nadine Clark, product manager, Olympus Imaging America Inc.

With countless options, from professional and college teams to entertainment, holidays and cause-related themes, the choice is yours – or upload your own photo or design! You’re limited only by your imagination. Proof that Olympus enables consumers to capture it all.

For more information on Skinit visit www.skinit.com.

SOURCE OLYMPUS IMAGING AMERICA INC.

March 2, 2009 –Olympus announced today that it is teaming with The Coleman Company, Inc. to offer new binoculars featuring Olympus’ superior optics and rugged durability combined with Coleman’s outdoor brand appeal. The binoculars, co-branded under a licensing agreement, will be offered by Olympus in three distinct models – Standard, Compact and Waterproof – and will be ideal for hikers, campers or any outdoor enthusiasts.

“The new Coleman binoculars will complement our existing line-up of outdoor cameras and binoculars, specifically our Stylus Tough and E-System cameras as well as Magellan binoculars,” said Nadine Clark, product manager, Olympus Imaging America Inc. “The partnership will also enable us to reach new consumers where Coleman products are traditionally sold.”

Olympus, through its partnership with the National Park Service, promotes active, healthy lifestyles and encourages consumers to visit our nation’s parks. Whether you’re hiking the Grand Canyon or bird watching in Yellowstone, the new Coleman binoculars are for you. Proof that Olympus enables consumers to capture it all.

The new Coleman-edition binoculars, which will be offered in “Coleman green,” will be available in summer 2009. The 10x50 standard model features high magnification with an expansive field of view that makes it easy to track moving subjects like birds and other wild life. The 8x21 compact binoculars offer 8x magnification and are so small they easily fit in a jacket pocket, making it easy to roam the great outdoors. The new 8x25 binoculars are waterproof, dirtproof and fogproof – all in a lightweight, portable size great for climbing and kayaking.

SOURCE OLYMPUS IMAGING AMERICA INC.

February 24, 2009 – As children, our imaginations run wild and finger-painted artistic creations are proudly displayed on our family refrigerators. But as we grow older, we learn to color inside the lines, and have less and less time for art. We often lose touch with how satisfying it is to create something uniquely our own. Olympus delivers the new E-620 digital single lens reflex (DSLR) camera to bring back that free-style experimenting and the magical feeling of being inspired by our own art.

The new camera’s easy-to-use Art Filters and Multiple Exposures (built right into the camera) are fun for consumers – whether you’ve been shooting for years or picked up your first digital camera today. Enjoy capturing creative images on the go – without being tethered to a computer and editing software! Now it is possible to easily customize your images so they’re worthy of posting on the gallery wall (or at least the family fridge).

“Experimenting and creating your own unique masterpieces has never been easier or more fun,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “Pop Art, Grainy Black & White, and Pin Hole are just a few creative options that can be effortlessly found on the camera’s mode dial. The access is easy, and the results are fun and limitless.” Read more