Those who pre-ordered NOOKcolor will be receiving the device early, Barnes & Noble just announced. NOOKcolor will begin arriving in mailboxes today and through the week to customers who pre-ordered the device online and reserved units in Barnes & Noble stores. Also, a very limited number of devices will be hitting Barnes & Noble, Best Buy, Walmart and Books-A-Million stores this week and will be available for purchase. Live demonstration units will also be on hand in stores.
Barnes & Noble began taking pre-orders on October 26, 2010 for the $249 device and it quickly became a bestselling product, with pre-orders well beyond the company’s expectations. As Barnes & Noble continues to fill pre-orders, there will be a very limited amount of devices in Barnes & Noble and partner stores. The company says that those ordering NOOKcolor online this week can expect their device to ship on or around November 26. Barnes & Noble will continue to adjust the date as it manages supply and demand.
Giving NOOKcolor as a gift this holiday season? Barnes & Noble recommends that you order it online at www.NOOKcolor.com or in Barnes & Noble stores soon.
“NOOKcolor is the device for people who love to read everything: books, newspapers, magazines, children’s books and more. Beyond being the most full featured reading product on the market, it also offers the versatility of a tablet, enabling wireless web browsing and streaming music. At $249, it represents tremendous value. We’re encouraged by the consumer response thus far, and the organization is committed to doing everything we can to meet demand,” said William Lynch, CEO of Barnes & Noble.