Fandango to Launch Mobile Movie Ticketing Service with Sprint

March 6, 2006 –Fandango, the nation's largest online, phone and mobile movie ticketing service (representing nearly 70% of all U.S. theaters enabled for remote ticketing), has enabled Sprint customers to access Fandango's state-of-the art mobile movie ticketing, information and messaging platform directly from select Sprint phones and soon on Nextel phones.

Sprint is the first wireless communications provider to feature Fandango's best-of-breed mobile entertainment application and services, now available at mobile.fandango.com. According to a recent Sprint U.S. Consumer Wireless Usage Study, a nationwide survey of wireless phone users, more than half (56 percent) of users rely on their mobile phones for non-voice functions, such as entertainment applications.

As mobile phone technology becomes more advanced, users are demanding more sophisticated applications for mobile entertainment. Fandango's new mobile service, developed in association with wireless application developer Crisp Wireless, is geared to make the entire moviegoing experience as convenient for as many moviegoers as possible – anywhere, anytime. The easy-to-use service will enable mobile users to obtain:

* tickets within seconds;
* comprehensive movie information, including reviews;
* showtimes, theater amenities, directions and maps;
* downloadable offerings, including movie-related ringtones, wallpapers and games;
* alerts when tickets go on sale for upcoming movies.

With Fandango's mobile messaging service, film fans can quickly get showtimes for their favorite movies, and receive mobile alerts of advance ticket availability for highly anticipated films. For instance, as part of a mobile messaging campaign, moviegoers could send a film title and ZIP code (e.g., "SUPERMAN 94103") as a text message to "FNDGO" (36346) and receive showtimes and ticket availability for nearby theaters. In addition, Fandango's mobile marketing services will allow studios and other marketers the ability to deliver mobile marketing campaigns and promotions to targeted, active moviegoers and allow them to measure the effectiveness of their campaigns through ticket purchases.

Independent comparison site TopTenReviews.com recently honored Fandango with its "2006 Gold Award" as the top movie ticketing service, citing Fandango's "awesome features (which) can be accessed on your web browsing cell phone or PDA. Now you can purchase your tickets at the restaurant during dinner and they will be awaiting you when you arrive at the theater."

Sprint is a data services company in the content and media distribution business committed to delivering a seamless experience that gives customers the power to connect, share and access information instantly on a mobile phone. As wireless technology, consumer electronics and entertainment converge, Sprint is leading the industry through innovative applications, differentiated content and connectivity to consumers and businesses anywhere, anytime and always on. By using their mobile phone as a source for information, communications, personalization and entertainment, Sprint customers can realize the power of the "third screen."

"Everyone in the wireless world is looking for that one relevant application that will deliver on the promise of mobile entertainment," says Art Levitt, President and CEO of Fandango. "We believe that this application will be very popular and useful to all Sprint customers, whenever and wherever they go. We're finding that moviegoers of all ages are using the application to check reviews, showtimes and purchase tickets on their phone and PDA."

SOURCE Fandango, Sprint