New Resort Hotel Condominium to Support PGA Golf Tournament

March 1, 2006 – For over 40 years the Ford Championship at Doral has taken place in South Florida on the famous Blue Monster golf course. The tradition continues this year with a new sponsor on board, The Blue, the first and only resort hotel condominium to be built adjacent to the course.

As a resort hotel condominium, The Blue will offer owners all the luxury amenities and services of a resort, but the comforts and leisure of home. From spa services to a concierge desk to fine dining options, owners enjoy the perks of a vacation in a second home environment. The Blue's sponsorship of the tournament includes a VIP tent, located on the 9th fairway with views of the 18th hole.

"The Ford Championship is a prime opportunity for us to introduce The Blue to both the Doral community and the wide range of golfers that are drawn to the tournament every year. We embrace the chance to be part of and support the Doral community, its events, visitors and residents," commented Jerry Kaufman, chairman and CEO of the Kaufman Organization, the developer of The Blue. "The Ford Championship is literally played in the backyard of where The Blue will be built, adjacent to the 12th and 13th fairways. In less than two years, owners and guests will be able to watch this tournament from their balconies of The Blue."

The Blue will break ground in Summer 2006 and will offer 240 exclusive resort hotel condominium residences with plush interiors, hardwood floors and solid hardwood doors. Room features are to include 42" plasma televisions with surround sound, a fully integrated state-of-the-art phone system, computerized lighting/air conditioning system, granite kitchen countertops, stainless steel refrigerators and bathrooms with marble floors, granite countertops and oversized marble showers with frameless glass doors and separate whirlpool soaking tubs. The hotel and residences will offer both owners and guests a full service concierge, poolside dining, 24-hour guarded gatehouse, business center, lobby bar, in- room chef upon request for an intimate dining experience, private movie theater, library, personalized room service, shuttle service, convenience store, daily newspaper delivery from the city and state of the owner's choice, valet parking at the "Blue Club" and a Blue View Sport Membership at The Club at Doral.

The Ford Championship at Doral is a PGA Tour Event. The tournament, which was first played in 1962, will take place this year from March 1 - March 5, 2006. The longtime tournament attracts a strong player base and this year has drawn back last year's tournament champ Tiger Woods, along with 2005 runner up Phil Mickelson and top ranked players such as Ernie Els, Vijay Singh and Davis Love, III.

For additional information about purchasing a piece of The Blue call 877-714-BLUE or visit www.bluedoralmiami.com. First-phase prices range from the $400,000's to $1.4 million.

SOURCE The Blue