Sony Ericsson Brings 'Music on the Move' to the Mass Market

Feb. 28 /PRNewswire/ -- Sony Ericsson today expanded its growing line-up of WALKMAN phones with the W300, a quad band EDGE clamshell which aims to bring the Walkman mobile phone experience to an even greater market. Offering the same great Walkman music quality experience as higher-end models, in a compact and eye catching design plus integrated camera, the W300 allows new users to enjoy the Sony Ericsson mobile music experience.

With today's announcement of the W300, Sony Ericsson has now announced seven WALKMAN phones in less than a year, targeted at numerous customer segments. From high-end UMTS models such as the new W900 and W950 to models such as the W600 targeting more casual music listeners, Sony Ericsson aims to create a WALKMAN mobile phone for everyone, everywhere.

The W300 WALKMAN phone, which supports both MP3 and AAC music playback, offers a great sound experience with up to 30 hours of music listening. The user experience is enhanced by direct music keys, shuffle function, as well as FM radio with RDS. The handy flight mode allows people to listen to their favorite tracks on airplanes. Disc2Phone software supplied with the phone, allows users to easily transfer their favorite CDs to their mobile phone and enjoy them anywhere, anytime without missing a call.

Featuring expressive colors and a stylish compact design, the W300 includes a removable 256MB Memory Stick Micro (M2) card expandable to 1GB, as well as a stereo headset, USB cable and music management software.

In addition to the great music features, the W300 offers an easy way to take and view pictures or record videos using the integrated VGA camera with 4x digital zoom. The phone's 262K TFT color screen makes it perfect for taking fun snapshot and enjoying them on the screen, while full MMS support enables these images to be shared with friends and family.

The high contrast monochrome 1" sub display on the outside of the clamshell allows users to view media player information or caller display without opening the phone.

The W300 is equipped with EDGE Class 10 to allow quick and easy data transfers and Internet access, as well as Bluetooth technology ideal for sharing data with other Bluetooth-enabled devices. The Sony Ericsson W300 will be available in Shimmering White and Shadow Black color variants and starts shipping in Q2 2006.

W300i -- Quad Band EDGE 850/900/1800/1900MHz for Europe, Middle East, Africa, Asia Pacific and Americas
W300c -- Quad Band EDGE 850/900/1800/1900MHz for Mainland China

W300 - Features at a glance:

Imaging & Messaging
* 128x160 pixels TFT main display with 262k color
* 101x80 pixels Monochrome sub display
* VGA Camera
* 4x digital zoom
* Video recording/playback
* 20MB internal memory
* SMS and MMS
* Email (POP3/IMAP4)
* Email client
* Instant Messaging support
* Picture phonebook

Entertainment
* Media Player (MP3 and AAC support)
* Polyphonic 40 voices
* Direct Music Keys
* Flight Mode
* Integrated FM radio with RDS
* Streaming Audio/Video
* PlayNow Ring tones
* Java MIDP 2.0
* 3D games
* MusicDJ and VideoDJ
* Macromedia Flash support
* OMA DRM phase 1
* Sony Mega Bass
* Media player info on external LCD

Connectivity
* USB 2.0 through Fast port
* USB Mass Storage support
* EDGE 850/900/1800/1900
* EDGE Class 10
* WAP 2.0
* Bluetooth
* Infrared
* Kit Content:
- 256 MB Memory Stick Micro (M2)
- Walkman stereo headset
- USB cable
* Talk time: up to 9.5 hours
* Standby time: up to 400 hours
* Size: 90 x 47 x 24 mm
* Weight: 94 grams

For more information on Sony Ericsson, please visit www.sonyericsson.com/us

SOURCE Sony Ericsson