New DataDot Personal DNA Kit

February 27, 2006 — DataDot Technology USA, the exclusive makers of the DataDot asset identification and theft deterrent technology, recently unveiled its new DataDot Personal DNA Kit, an all-in-one DIY product that allows anyone to permanently attach microscopic identifiers, each the size of a grain of sand, to objects ranging from artwork to cell phones. With DataDots, any valuable item can be easily and forever linked to its owner with a technology that is virtually impossible to defeat—in essence, a unique personal asset DNA.

Police departments around the world are currently recommending the innovative and bulletproof DataDots approach to identifying and protecting valuables. Unlike stickers, engravers and other traditional ID alternatives, DataDots are unobtrusive yet incredibly reliable. Even "lost and found" identification is made easier thanks to the fresh DataDots method.

Each DataDot particle is made of a high-tech polyester substrate, permanently laser-etched with 50 characters of information. When registered on DataDots' secure website, the DataDot identifier establishes rightful ownership that is recognized by police and insurance companies alike. Measured research has proven that DataDots ID programs reduce professional auto theft by up to 73%, testifying to the effectiveness of the technology.

Easy, Trustworthy
The new DataDot Personal DNA Kit lets homeowners, students, businesses, and organizations easily mark all their high-value objects to reduce theft and/or improve chances of recovery. The kit includes enough DataDots to mark a range of personal items, pre-mixed in an indelible, clear-drying adhesive. A foam brush is included for applying the adhesive, which contains an ultra violet (UV) trace to make locating the DataDot easier.

"Many of the world's top-name automobile, motorcycle, and boat manufacturers have been using DataDot technology for some time to permanently identify their vehicles and parts. With the DataDot DNA Kit, consumers have their first opportunity to buy this remarkable technology for home use," said Stuart Cutler, President of Distribution/Operations for DataDot Technology USA. "For little more than a dollar per item, users can now permanently identify and protect their most precious possessions."

DataDots are easily read by law enforcement authorities using a standard magnifying scope. Reasonably-priced scopes can also be purchased through DataDot, RadioShack stores, and other retailers. DataDots are located using a UV blacklight.

Thousands of Uses
Each DataDot DNA Kit includes hundreds of DataDots suitable for marking virtually anything in the home or office. The water-based suspension liquid is permanent, yet won't harm delicate objects.

Users can easily apply DataDots to computers, cell phones, PDAs, portable game players, laptops, sports equipment, bicycles, china, artwork, collectables, tools, televisions and many more items. Users are encouraged to mark their possessions in multiple visible and hidden locations, along with several "false" glue marks to confuse thieves. The kit also includes DataDot decals that owners can use to warn off potential thieves.

The DataDot Personal DNA Kit is priced at $19.95 and is available online at www.datadothome.com.

SOURCE DataDot Technology USA