New Limited Edition T-Mobile Sidekicks Star on the Red Carpet

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Oct. 13 /PRNewswire/ -- T-Mobile USA, Inc. brought fashion and technology to the next level with the debut of the limited edition T-Mobile Sidekick devices at an exclusive, invite-only launch event last night in Beverly Hills. Continuing their commitment to helping consumers set themselves apart from the crowd through style and personalization, T-Mobile has partnered with fashion legend Diane von Furstenberg and urban giant Lifted Research Group (LRG) to create the latest generation of the iconic T-Mobile Sidekick.

The launch event for the limited edition T-Mobile Sidekicks followed the seasonal soiree hosted by Fred Segal Beauty founders Michael A. Baruch and Paul DeArmas, along with Smashbox Cosmetics founders Dean and Davis Factor. These long-time childhood friends hosted the leaders of the beauty and fashion community like Paul Starr, Jennifer Nicholson, Michelle Trachtenberg and Tatiana and Alex von Furstenberg at an exclusive dinner at Mr. Chow to celebrate and recognize beauty and fashion in Los Angeles. Following the highly exclusive dinner, beautiful and fashionable guests including Mischa Barton, Jenny McCarthy, Pete Wentz and Slash joined them at the launch event to get the first look at the new limited edition T-Mobile Sidekicks.

For fashion's hottest event, T-Mobile designed and constructed a custom- built boutique, featuring elaborate venue settings. Stars such as Amber Tamblyn and Rumer Willis admired the Diane von Furstenberg Sidekick from T-Mobile that accessorized the fashion icon's latest designs in a replica of her freestanding Diane von Furstenberg the Shop found all over the world and "tried on" the Diane von Furstenberg Sidekick from T-Mobile with their own outfits. DMC and Chris Kattan checked out the Lifted Research Group Sidekick from T-Mobile in a customized window display of a campground setting that played off their design.

Music icon Debbie Harry took the stage, thrilling the fashion-forward crowd with a special acoustic set. Following the performance, The MisShapes and DJ Albie kept Lindsay Lohan and Mischa Barton dancing all night as Brandon Boyd, Anthony Michael Hall and Brody Jenner lounged in the VIP section. Stars like Paris Hilton took home snaps of themselves enjoying the party, taken by a roving photographer circulating throughout the event.

"T-Mobile understands that consumers want products that help them connect in style. By partnering with iconic brands like Diane von Furstenberg and L-R-G, T-Mobile continues to lead the way in delivering innovative and fashion-forward devices that let our customers express their personal style," said Greg Andrews, director, youth marketing, T-Mobile USA, Inc.

Diane von Furstenberg made fashion history with her signature jersey wrap dresses. Today, the Diane von Furstenberg brand is internationally recognizable. Exuding a free-spirited independence and straightforward style, the Diane von Furstenberg Sidekick from T-Mobile is dressed in sleek black and features Diane's signature hot-pink lips.

Lifted Research Groups' slogan is simple, "underground inventive, overground effective." "Underground inventive" meaning: how something starts out, the beginning, the roots. "Overground effective" meaning: what happens when those roots are cultivated and become strong. L-R-G is the first company to bridge the gap between the skateboarding and urban communities. With an eye toward self-expression, the Lifted Research Group Sidekick from T-Mobile is hidden within the traditional baby tree camouflage and customized with L-R-G's iconic imagery.

The T-Mobile Sidekick 3 provides a variety of communications options, including phone capabilities, built-in support for three major instant messaging clients*, personal e-mail, and Web browsing** to communicate on your own terms with those who matter most. The limited edition T-Mobile Sidekicks pack a powerful, feature-rich punch, equipped with the same extensive feature- set as the T-Mobile Sidekick 3. In addition to using the device's voice- calling capabilities, users can stay connected at all times with instantaneous access to e-mail, instant messenger (AIM, Yahoo! Messenger and MSN Messenger)*, and text messaging* on the full QWERTY keyboard.

Web-browsing capabilities, enhanced with EDGE technology, ensure faster downloading speeds for accessing favorite social networking Web sites and photo-sharing communities.** Additional features that have made this device a hit with tastemakers and trendsetters alike include a 1.3 megapixel camera, an MP3 player, Bluetooth technology, a trackball for easier navigation, and its slimmest size ever.

The Diane von Furstenberg Sidekick from T-Mobile and the Lifted Research Group Sidekick from T-Mobile will be available at select T-Mobile retail locations and online at www.t-mobile.com, while quantities last. For more information on the T-Mobile Sidekick, please visit www.sidekick.com.

* Separate additional charges may apply
** Not all sites optimized for mobile browsers

For more information, please visit the company's Web site at www.t-mobile.com.

SOURCE T-Mobile USA