Nikon

October 14, 2009 – Nikon Inc., today introduced the new medium telephoto AF-S DX Micro NIKKOR 85mm f/3.5G ED VR lens designed specifically for extreme close-up photography, yet perfectly suited for portrait, nature, and general imaging as well. Focusing as close as 0.9 ft., this new 85mm Micro lens allows photographers to capture breathtaking close-up images with life-size reproduction ratios up to 1:1, helping to ensure that even the subtlest of subject detail is reproduced faithfully. The new 85mm Micro NIKKOR lens, in conjunction with Nikon DX-format digital SLR cameras, renders a picture angle equivalent of approximately 127.5mm (in the 35mm or FX-format), providing a natural perspective along with a desirable and practical lens-to-subject working distance.

"Nikon is proud of its strong reputation for designing and producing some of the world's finest close-up lenses, delivering faithful and consistent color reproduction, stunning sharpness and beautifully balanced contrast," said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon, Inc. "The introduction of the AF-S DX 85mm Micro lens further broadens the Micro NIKKOR family and answers a call from serious nature and portrait photographers, generalists and on-line auction specialists seeking superior close-up shooting performance, affordability and versatility."Read more

Nikon Continues to Lead in Innovation with a New Touch Camera and First Compact Digital Camera with Built-in Projector*

August 4, 2009 – Nikon Inc. continues its tradition of innovation, design and performance with the introduction of four new COOLPIX Style Series compact digital cameras. Building on the success of Nikon’s previous touch-screen models, the ultra-stylish COOLPIX S70 features an enhanced interface and organic light-emitting diode (OLED) display technology for a new user experience, housed in a stylish camera body. The COOLPIX S1000pj features the world's first built-in projector, which enables consumers to share their images and videos in an all-new fun way. Additionally, the COOLPIX S640 and COOLPIX S570, leaders in speed and affordability, respectively, complete the new smarter, cooler, simpler COOLPIX line.Read more

Nikon today announced their latest digital SLR, the D300s. This digital SLR, aimed towards pro photographers, features a 12.3-megapixel DX-format CMOS Image Sensor, three-inch 920,000-dot LCD screen , D-Movie HD Video recording, a 51-point autofocus system, and fast 7 frame-per-second continuous shooting.

Highlights include:

12.3-megapixel DX-format CMOS image sensor - delivers extraordinary image quality and low noise throughout the entire ISO sensitivity range from 200 to 3200 (Lo-1 at 100 and 6400 at Hi-1).

D-Movie HD Video recording - HD video clips are recorded at 720p resolution with 24 fps rate. The D300s also records high fidelity audio—either with the built-in microphone or by using the external stereo microphone input.

Dual card slots – record stills and video to one CompactFlash (CF) and one Secure Digital (SD) card separately. "Overflow" or "backup" modes are offered, and when shooting D-Movie clips, it allows you to select the slot containing the card with the most available capacity. You can also copy and paste files between cards.

New Quiet Shutter Release mode - substantially reduces the sound of the mirror while shooting by simply selecting "Q" on the release mode dial. Read more

It's always great to get your hands on a new Nikon camera, and the recently introduced D5000 is certainly no exception. After shooting with this newest camera, I'd prefer not to have to give it back.

Right out of the box, the camera is ready to make fine images. Whether in the full auto mode, or one of the scene modes geared toward particular kinds of pictures, you can just point and shoot. The standard 18-55 zoom lens with Nikon's built in vibration reduction (VR) feature covers the typical range of subjects from wide angle to short telephoto images. It can also be used to shoot HD video, and supports Nikon's raw image format, NEF, that allows for the most creative control and the highest quality from computer based digital editing.Read more

You've been using point-and-shoot digital cameras for years, perhaps with mixed results, and now you're starting to wonder if it's time to invest in a digital single lens reflex camera. The type of camera that's right for you depends on how serious you are about capturing high-quality images.

Your compact point-and-shoot is probably all you need if you're taking mostly family shots: your mom blowing out candles on her 60th birthday, your daughter pulling to her feet for the first time, your son hitting a home run on the Little League field. But if you're the kind of photographer -- amateur or professional -- who is literally sprawled on the floor of the basketball court, determined to get the perfect action shot, you are probably ready to make the switch to a digital SLR camera.

Digital SLR cameras typically cost much more than regular digital cameras -- in some cases several hundred dollars more -- but many photographers feel that the high-quality images they produce are worth the extra expense. DSLRs, which use a mechanical mirror system and pentaprism to direct light from the lens to an optical viewfinder on the back of the camera, have multiple image sensors and excellent light sensitivity. Plus they have a wide variety of settings and can be souped up with add-on lenses and flash units -- all of which allows you greater flexibility and control in getting just the right shot. Read more